George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

PSFK found great inspiration from Seth Godin’s latest thought piece that he published on his blog. In “Selling Ideas To A Big Company”, Godin tells us that you’re never going to sell ideas to a company that doesn’t want to or know how to buy them. For success, you must sell to companies that are in the business or buying ideas and they have to trust you. He says:
If you want to be in the business of selling ideas to industry (as opposed to getting that once-in-a-lifetime idea off your chest and cashing out), the thing to do is find [...]