Ayrton Senna’s 1989 lap becomes the focus of the brand’s new short.
How going against the grain, even in small ways, can help stimulate our mind to reach new creative heights.
Focusing on digital behaviors, not digital technologies, will better market films in the hyper-connected age.
Asif Kapadia, director of the award-winning documentary SENNA, discusses the impact that the adoption of new digital tools and technologies had on how the film was created, promoted and distributed.
Director Asif Kapadia screened his film about the life and times of F1 racer Ayrton Senna at PSFK's New York 2011 Conference to a rapt audience.