http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:43:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/seth-godin-no-one-is-paid-to-put-up-christmas-lights-headlines.html Tue, 06 Dec 2011 11:00:17 +0000 The business guru has an interesting thought piece over on his blog where he compares a neighborhood with a proliferation of Holidays spirit with one with broken windows.]]> http://www.psfk.com/2011/11/seth-godin-what-i-learned-in-my-year-of-revolutionizing-publishing.html Wed, 30 Nov 2011 16:30:26 +0000 The online innovator shares key insights about how the Ebook platform is undoubtedly the biggest gamechanger for the print industry.]]> http://www.psfk.com/2011/11/seth-godin-google-cant-win-every-time-headlines.html Tue, 29 Nov 2011 02:32:19 +0000 Business guru explains why Google doesn't cut-the-mustard each time it tries to copy.]]> http://www.psfk.com/2011/11/seth-godin-staring-at-your-inbox-wont-make-you-successful-headlines.html Tue, 22 Nov 2011 10:30:12 +0000 Business guru says that when you push to turn intellectual work into factory work, you're "racing to the bottom."]]> http://www.psfk.com/2011/11/seth-godin-cpm-doesnt-convert-to-permission-to-tell-stories.html Mon, 21 Nov 2011 21:15:03 +0000 Business expert Seth Godin says that when it comes to online advertising it's better to focus on perception and interaction - which lead to permission. ]]> http://www.psfk.com/2011/11/piers-fawkes-google-has-failed-to-reach-mainstream-adoption.html Wed, 16 Nov 2011 15:48:25 +0000 Service is looking like the Betamax to Facebook's VHS? Is it time for Google to pivot? ]]> http://www.psfk.com/2011/11/seth-godin-dont-visit-singles-bars-get-dates-with-consumers-instead-headlines.html Tue, 15 Nov 2011 12:05:05 +0000 Legions of unsophisticated marketers.. invest a lot in hoopla, spin and hype to get strangers to notice them... ]]> http://www.psfk.com/2011/11/seth-godin-the-one-voted-most-likely-to-succeed-probably-wont-headlines.html Mon, 14 Nov 2011 20:58:15 +0000 Business guru says that it's difficult to change an industry, set a world record, land big clients or do art that influences others. When faced with this difficulty, those with other - seemingly better - options see the barrier and walk away.]]> http://www.psfk.com/2011/11/seth-godin-how-to-analyze-your-website-headlines.html Mon, 07 Nov 2011 14:50:50 +0000 The business guru says that the ideal website structure is a business that's a platform, not merely a place to stop by. ]]> http://www.psfk.com/2011/11/seth-godin-how-to-get-a-job-with-a-small-company-headlines.html Fri, 04 Nov 2011 11:00:32 +0000 "1. Learn to sell... 2. Learn to write... 3. Learn to produce extraordinary video and multimedia... The rest is easy."]]> http://www.psfk.com/2011/11/seth-godin-explain-why-you-made-the-product-in-the-first-place-headlines.html Fri, 04 Nov 2011 01:20:14 +0000 The business expert says that when selling A against B, we might do a great job of explaining why A is better than B, but it's easy to forget that the prospects you are pitching have another option: doing nothing.]]> http://www.psfk.com/2011/11/seth-godin-books-that-will-change-the-way-you-work-think-headlines.html Thu, 03 Nov 2011 12:48:13 +0000 Business guru provides a list of his recommended autumn reads which includes reads by Tim Wu and John Taylor Gatto.]]> http://www.psfk.com/2011/10/seth-godin-a-change-in-industry-format-will-change-your-firms-function-headlines.html Fri, 28 Oct 2011 11:15:19 +0000 http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/FFuXPxAtx00/form-and-function.html]]> http://www.psfk.com/2011/10/seth-godin-are-you-a-manager-or-a-leader.html Thu, 27 Oct 2011 11:15:21 +0000 "Managers want authority. Leaders take responsibility. We need both. But we have to be careful not to confuse them."]]> http://www.psfk.com/2011/10/seth-godin-data-becomes-useful-when-you-vizualize-it-headlines.html Wed, 26 Oct 2011 11:15:52 +0000 "Data is not useful until it becomes information, and that's because data is hard for human beings to digest... We repeatedly underestimate how important a story is to help us make sense of the world."]]> http://www.psfk.com/2011/10/seth-godin-stop-chasing-the-new-frontier-headlines.html Tue, 25 Oct 2011 11:15:05 +0000 http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/52Z_DqT121Q/the-new-frontier.html]]> http://www.psfk.com/2011/10/seth-godin-yelling-doesnt-work-headlines.html Mon, 24 Oct 2011 15:25:32 +0000 "As a marketer, you resort to yelling more often than you should. There's an alternative..." ]]> http://www.psfk.com/2011/10/seth-godin-how-to-do-powerpoint-headlines.html Fri, 14 Oct 2011 13:34:16 +0000 "Each slide must have either a single word, a single image or a single idea."]]> http://www.psfk.com/2011/10/seth-godin-is-competent-all-you-are.html Wed, 12 Oct 2011 14:29:03 +0000 "Competent, inspiring, passionate, obsessed... With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?"]]> http://www.psfk.com/2011/10/seth-godin-do-you-know-what-to-do-next.html Mon, 03 Oct 2011 10:00:31 +0000 "If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity." Seth Godin]]> http://www.psfk.com/2011/09/seth-godin-yes-people-think-differently.html Wed, 28 Sep 2011 03:02:37 +0000 "Everyone's internal monologue is unique. It changes by culture, by age and by individual. While it's easy to be suspicious of someone who claims to have a different worldview than you do, it's almost certain that they're sincere."]]> http://www.psfk.com/2011/09/seth-godin-but-what-if-it-works.html Tue, 27 Sep 2011 03:15:36 +0000 http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/TelsHHPKmzk/but-what-if-it-works.html]]> http://www.psfk.com/2011/09/seth-godin-are-supermarkets-clueless-evil-or-incompetent.html Thu, 22 Sep 2011 14:58:25 +0000 "Over time, as institutions create habits and earn subscribers, they often switch, gradually making the move from magical (worth a trip, worth a conversation) to good (there when you need it)." ]]> http://www.psfk.com/2011/09/seth-godin-when-no-one-is-using-it-yet.html Mon, 19 Sep 2011 16:31:36 +0000 "Yet implies inevitability. If they're going to use it, it might make sense to get there before they do."]]> http://www.psfk.com/2011/09/seth-godin-perceived-value-can-drive-action-headlines.html Thu, 15 Sep 2011 13:34:37 +0000 "One of the most effective ways to get your ideas implemented is to charge a lot for them. It increases the perception of value and creates an impulse to execute so that the investment won't be wasted."]]> http://www.psfk.com/2011/09/seth-godin-dont-underserve-your-elite-customers-headlines.html Wed, 14 Sep 2011 14:47:20 +0000 Treating customers differently is the single easiest operational way to transform your organization, by giving loyal and profitable customers a reason to come back. ]]> http://www.psfk.com/2011/09/seth-godin-the-alternative-to-failure-headlines.html Mon, 12 Sep 2011 13:38:37 +0000 "To the critic who decries a project as a worthless folly... we don’t need your sharp wit or enmity, please. Our culture needs your support instead."]]> http://www.psfk.com/2011/08/seth-godin-error-messages-fail-headlines.html Tue, 23 Aug 2011 13:20:11 +0000 "There is no longer any room, nor any patience, for your cryptic remarks... it's cheaper to explain it right the first time than it is to answer a question later." ]]> http://www.psfk.com/2011/08/seth-godin-is-your-anger-killing-your-art-headlines.html Tue, 23 Aug 2011 10:00:54 +0000 "If your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work."]]> http://www.psfk.com/2011/08/seth-godin-dont-control-ideas.html Mon, 22 Aug 2011 21:39:50 +0000 "Ideas are going to continue to become more valuable, which means that the urge to control and patrol them is going to get greater... Locking down ideas makes them worth less."]]>