If the past year in trends has taught us nothing, it’s that bikes and the bike lifestyle is currently more than in vogue- it’s become a cultural phenomenon, with everyone from retailers and supermarkets to entire cities cashing in on the movement. Though biking has always been part of the European lifestyle, in America, cyclers have taken a different approach to incorporating the style into their daily lives, often going for utilitarian over fashionable.
While brands like Manhattan Portage and Chrome have been heavily favored by the bi-wheeling set, new brand Seven Zero Eight is actually designed by a former bike [...]




