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Getting Ethnographic on Silicon Roundabout

Getting Ethnographic on Silicon Roundabout

Last year, Dopplr CTO Matt Biddulph coined the term ‘Silicon Roundabout’ in reference to the circular junction at Old Street, home to UK start-ups such as Last.fm, Moo and Dopplr. It’s the UK’s very own Silicon Valley.
Although it’s been a year since the initial chatter around the subject, creative design consultancy Schulze & Webb is helping Georgina Voss to carry out some ethnographic research into the culture of the area. If you’re based in the area, grab a coffee and a biscuit with Georgina and have a chat about your involvement and impressions of the area.
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