ColaLife is a brilliant example of the kind of special “out-of-the-box” thinking that proves it’s always possible to reinvent the wheel or in this case, make it better. We caught sight of the endeavor almost a year ago, but the project has since evolved.
Having observed that Coca-Cola’s impressive infrastructure enabled it to deliver product to nearly every corner of the world, Simon Berry noted that the process still contained inefficiencies, namely wasted space. He felt that with a bit of intelligent package design this space could be used to transport desperately needed medical supplies to developing countries through Coca-Cola’s pre-existing [...]
July 8, 2009
ColaLife’s Bid to Deliver More Than Just Soda to Developing World
You're reading PSFK.
Inspiration to make things better.
Our Services
Hot Topics
Categories
- Advertising & Branding
- Architecture
- Arts & Culture
- Automotive
- Design
- Electronics & Gadgets
- Environmental
- Fashion
- Finance & Money
- Food & Drink
- Gaming & Social Networks
- Health & Beauty
- Home & Garden
- Luxury
- Media & Publishing
- Mobile & Telecom
- Music
- Retail
- Sports & Fitness
- Transport & Travel
- TV & Film
- Web & Technology
- Work & Business
- Youth
Follow @PSFK on Twitter
- Britain?s Digital Economy Bill: Bought and Paid For? http://bit.ly/60F0qN < @psfk
- Duracell?s Crowdsourced Power Generation in Times Square http://bit.ly/6PFXlU < @psfk
- The Office For Subversive Architecture http://bit.ly/67mZws < @psfk
- (Pics) Google?s Employee-Sourced Zurich Office http://bit.ly/4negGy < @psfk
- Solar Powered Vertical Village http://bit.ly/6adG3o < @psfk
- Crossing our fingers that tonight's server move for PSFK will speed things up and remove the database errors! http://www.psfk.com [Piers]
- Wrath Arcane Milita Hat http://bit.ly/5gjQVR < @psfk
- (Pics) A Second Life For Old Spray Cans http://bit.ly/7AAgC2 < @psfk
- Tretorn Spring ?10 Preview http://bit.ly/91pGvk < @psfk
- Intel: Sensors Implanted in Human Brains to Control Computers http://bit.ly/5lzUxJ < @psfk
- Follow Up: Lessons from Illegal Music Downloads http://bit.ly/6PyPb5 < @psfk
- Aol. Celebrates Its Independence with a New Image http://bit.ly/4tfgCB < @psfk
- Top 5 Articles On PSFK.com From The Last 7 Days http://bit.ly/7iYvBh < @psfk
- (Pic) Futuristic Wind Instrument Made With 3 iPhones http://bit.ly/7J3SlB < @psfk
- Foodspotting: A Local, Visual Food Guide http://bit.ly/6Ttsn0 < @psfk
- Pics: Wired Holiday Store NYC http://bit.ly/5oS1wp < @psfk
- (Pics) New Amsterdam Market http://bit.ly/5EW5bZ < @psfk
- Why Sony?s Planned Music Store Won?t Start Out As A Serious iTunes Challenger http://bit.ly/8s6WT8 #sony itunes [Piers]
- NYC Announces a Better Bus Ride http://bit.ly/07xNlyA < @psfk
- 'spectacle and fantasy are the lingua franca of our time.' so use them to activate people. (stephen duncombe) #FOE4 [christine]
