http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/singapore-gaming-schools.html Mon, 13 Feb 2012 19:38:31 +0000 Southeast Asian nation adopts tech-enabled DIY learning to improve local education. ]]> http://www.psfk.com/2012/02/paypal-subway-shopping-wall.html Mon, 13 Feb 2012 14:45:36 +0000 Customers in Singapore can scan barcodes in metros to purchase items with their smartphones. ]]> http://www.psfk.com/2012/01/loyalty-cards-app.html Fri, 20 Jan 2012 15:58:39 +0000 A new smartphone app will consolidate all you cards into one easy to manage platform.]]> http://www.psfk.com/2012/01/volkswagen-ar-print-ads-for-exploring-their-models.html Mon, 09 Jan 2012 13:30:12 +0000 The automaker places interactive ads in a Singapore newspaper that show readers their new models in action.]]> http://www.psfk.com/2011/12/springwise-singapore-loyalty-cards-reward-coffee-fans-for-being-disloyal.html Thu, 15 Dec 2011 19:28:05 +0000 The 'Be Disloyal' campaign aims to encourage consumers to support local coffee shops rather than mega chains.]]> http://www.psfk.com/2011/11/scoot-meet-the-latest-airline-from-singapore-headlines.html Thu, 03 Nov 2011 14:57:50 +0000 The newest long-hall, low-cost flight service bears a catchier name than its current competitors.]]> http://www.psfk.com/2011/08/singapore-aims-to-be-a-city-in-a-garden.html Thu, 18 Aug 2011 15:02:01 +0000 Less than a year before Singapore's Gardens by the Bay project opens, the National Parks Board remarkably announces its environmentally-conscious vision to expand green space all over the country over the next 10 years.]]> http://www.psfk.com/2011/08/more-european-luxury-brands-seek-both-sales-investment-in-asia.html Wed, 17 Aug 2011 12:37:35 +0000 Hong Kong has become the listing vehicle of choice for luxury international consumer brands such as Prada and cosmetics group L'Occitane.]]> http://www.psfk.com/2011/04/singapore-experienced-through-real-time-data.html Tue, 12 Apr 2011 16:41:34 +0000 Does 'Live Singapore!' and other urban data projects help us understand our cities better?]]> http://www.psfk.com/2011/03/neon-fever-spreads-to-silkworms.html Thu, 24 Mar 2011 11:33:47 +0000 Changing a silkworms diet can produce radical fabrics which extend the scope of what the natural world can produce.]]> http://www.psfk.com/2011/01/monocolumn-rivals-for-the-art-of-asia.html Fri, 14 Jan 2011 15:18:22 +0000 Hong Kong and Singapore have much in common. When Art Stage Singapore 2011 opened to the public yesterday the latter city hopes to add one more facet to the list of similarities: they’re both international art destinations.]]> http://www.psfk.com/2010/11/monocolumn-us%e2%80%99s-lighting-fighter-plane-fails-to-electrify-the-world.html Tue, 30 Nov 2010 17:22:27 +0000 The US’s stealthy new fighter plane, the F-35 Lightning II, was designed to electrify the defence world and put every US-friendly air force beyond their enemies’ reach for decades to come.]]> http://www.psfk.com/2010/11/void-decks-space-to-come-together.html Mon, 15 Nov 2010 20:17:13 +0000 How a architecture is contributing to maintaining harmony among the diverse population of Singapore.]]> http://www.psfk.com/2010/06/singapore-airlines-sensory-branding.html Tue, 29 Jun 2010 15:29:05 +0000 The company incorporates a standardized scent for a more holistic brand experience.]]> http://www.psfk.com/2010/06/top-25-most-liveable-cities-2010.html Wed, 16 Jun 2010 17:35:07 +0000 Monocle Magazine has released its annual Quality of Life rankings for 2010. ]]> http://www.psfk.com/2010/06/future-of-retail-pre-view-shopping.html Wed, 02 Jun 2010 14:50:49 +0000 Smarter mobile devices and improved GPS technologies are providing shoppers with details about the retail environment, often before they ever visit the store. ]]> http://www.psfk.com/2010/06/bmw-brings-joy-to-singapore-with-an-interactive-3d-building-projection.html Tue, 01 Jun 2010 10:17:35 +0000 An arresting branded video campaign sits at the intersection of art and advertising.]]> http://www.psfk.com/2010/05/creative-inspiration-from-behance-xxxv.html Wed, 26 May 2010 10:42:15 +0000 Behance is a company that organizes the creative world to make ideas happen. Creative thinkers – the people with the most ideas – often struggle the most with organization and productivity. Behance aims to change that.]]> http://www.psfk.com/2010/01/creative-inspiration-from-the-behance-network-xx.html Wed, 27 Jan 2010 07:05:28 +0000 Behance is a company that organizes the creative world to make ideas happen. Creative thinkers – the people with the most ideas – often struggle the most with organization and productivity. We aim to change that.]]> http://www.psfk.com/2009/08/touch-the-future-now-light-show-in-singapore.html Wed, 12 Aug 2009 15:20:28 +0000 Hewlett-Packard collaborated with five local artists in Singapore recently, to present the ‘Touch the Future, Now’ Light Show. The artists were invited to share their visions of the future based around five key areas: music, art, communication, gaming and cityscape. Creative community Awe50me had a sizable representation and included four of the five artists: Ben Qwek a.k.a Mr.B, Brian Chia a.k.a Brick, Michael Ng a.k.a Mindflyer and Eeshaun. We like what Brick had to say about the future of music: “The future invites interactivity between the user and music, welcoming them into a world where they can fiddle with the tonalRead more...]]> http://www.psfk.com/2008/12/the-creator-class-at-psfk-conference-asia-2008.html Thu, 18 Dec 2008 18:16:47 +0000 At the PSFK Conference Asia 2008, Piers Fawkes (PSFK) sat down with leading experts in Asia’s creative community to explore the emergence of a new generation of multi-skilled creative minds.  These young individuals feel they can turn their hand to multiple product and service offerings, often challenging the way established industries operate. Focusing on how this ‘creator class’ leverages the internet to hone their skills and market themselves to a greater audience, the panel, including Brian Tiong (B-Side), Paul Tan (POOL/AWE50ME), and Jason Anello (Yahoo!), explore how agencies and companies can collaborate with this unique group of talented individuals. (apologiesRead more...]]> http://www.psfk.com/2008/12/china-identity-at-psfk-conference-asia-2008.html Wed, 17 Dec 2008 18:19:40 +0000 At the PSFK Conference Asia 2008, Floydd Wood and Jerry Clode (Flamingo International) look at the specific ways Chinese youth are creatively re-working their identity – an emerging trend vital to those wanting to address this demographic on their own terms. Focusing on ‘retro’ and ‘youth identity,’ the two researchers explain how Chinese youth are re-interpreting their past to construct new identities.  Drawing upon historical events and traditional lifestyles for inspiration, today’s youth are carefully extracting aspects of the their past to form their own identity.  But as Jerry states, “looking back [in China] is not always a comfortable process. Read more...]]> http://www.psfk.com/2008/12/nick-barham-on-the-chinese-middle-class-at-psfk-conference-asia-2008.html Tue, 16 Dec 2008 18:00:15 +0000 At the PSFK Conference Asia 2008, Nick Barham (Wieden Kennedy, Shanghai) explores the anxiety, opportunity and extravagance of the Chinese middle class.  Deliberately not speaking about the “Olympics, the Dali Lama, Tibet, the earthquake, their amazing economic growth, or all the reason why the West is scared or worried about China growing,” Nick focuses on the aspirations of China’s middle class and the broader social changes that are happening at that level. Noting that the number of new credit cards issued in China jumped from 3 million in 2003 to 90 million in 2007, Nick describes how the middle classRead more...]]>