http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/01/anti-energy-drank.html Mon, 12 Jan 2009 20:29:26 +0000 At the same time we’re seeing the curtailing of one drink category with a dubious reputation – drinks like Sparks that combine alcohol and caffeine will be discontinued or reformulated –  a new line with similar image issues rises to take its place.  Lead by Drank, a purple-tinged carbonated beverage that combines the natural calming qualities of Melatonin, Valerian Root and Rose Hips, the so-called “relaxation” or “anti-energy drink” category has been born.  Although it contains ingredients most would expect to find in a health food store next to the healing crystals, who it’s being marketed to might surprise you.Read more...]]>