A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Data-Centric Personalization Is Creating the Future of Performance [PSFK 2016]
17 march 2016
Gatorade and Smart Design will share how technology elevates performance at PSFK 2016
Announcing Speakers for PSFK 2016 Conference
24 february 2016
Pioneers from The New York Times, Gatorade, Uber and share 'ideas that transform' at this year's flagship event in NYC
World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels
25 june 2014
The sports drink brand teamed up with Smart Design to create a sports fuel system for the Brazilian team.
Cannes Lions: This Is When The Fascination With Design Began
19 may 2014
Three Cannes Lions design jury members discuss key moments and turning points in their careers.
Brainstorming Tool Encourages Creativity And Conversation [Video]
22 august 2013
TOTEM is a set of three objects designed to enable productive and innovative discussions.
Digital Apron Tells Others When Dinner Is Ready
2 november 2012
Instead of calling people when its time to eat, this concept alerts guests when you start and finish cooking.
NYC Taxi Logos Get A Makeover
28 august 2012
The city shifts towards a simplified visual identity, and the letter 'T' will stand alone as 'axi' gets dropped.
Smart Design Directs Seamless Takeout Customers To Old Favs Or New Discovery
1 march 2012
The food ordering iPad app uses a simple, image-based interface to direct users towards either restaurants they frequently order from or ones they haven't tried.
Help Wanted: Senior Interaction Designer [Jobs We Love]
27 july 2011
If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here is a new job at Smart Design, in Barcelona, Spain just listed on the service.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed