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Smart Design
Advertising june 17, 2016

5 Takeaways From This Year’s PSFK Conference

A round-up of talks explains the process of creating unforgettable experiences to build up a brand

Health june 10, 2016

Gatorade + Smart Design: Creating The Future Of Sport [PSFK 2016]

Personalized hydration platforms promise to elevate pros and everyday athletes alike

Cities may 6, 2016

Data-Centric Personalization Is Creating The Future Of Performance [PSFK 2016]

Gatorade and Smart Design will share how technology elevates performance at PSFK 2016

Design june 25, 2014

World Cup Gatorade Bottles Let Coaches Monitor Player Hydration Levels

The sports drink brand teamed up with Smart Design to create a sports fuel system for the Brazilian team.

Advertising may 19, 2014

Cannes Lions: This Is When The Fascination With Design Began

Three Cannes Lions design jury members discuss key moments and turning points in their careers.

Culture august 22, 2013

Brainstorming Tool Encourages Creativity And Conversation [Video]

TOTEM is a set of three objects designed to enable productive and innovative discussions.

Design november 2, 2012

Digital Apron Tells Others When Dinner Is Ready

Instead of calling people when its time to eat, this concept alerts guests when you start and finish cooking.

Advertising august 28, 2012

NYC Taxi Logos Get A Makeover

The city shifts towards a simplified visual identity, and the letter 'T' will stand alone as 'axi' gets dropped.

Design march 1, 2012

Smart Design Directs Seamless Takeout Customers To Old Favs Or New Discovery

The food ordering iPad app uses a simple, image-based interface to direct users towards either restaurants they frequently order from or ones they haven't tried.

Advertising july 27, 2011

Help Wanted: Senior Interaction Designer [Jobs We Love]

If you’re looking for a creative job (or need to find help), we recommend that you check out PSFK’s job listings regularly. Here is a new job at Smart Design, in Barcelona, Spain just listed on the service.

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