http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 13:00:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/baked-potato-ad-headlines.html Wed, 08 Feb 2012 21:57:28 +0000 Tasty marketing campaign creates street side billboards that give off food scents. ]]> http://www.psfk.com/2011/07/supermarket-encourages-you-to-buy-with-your-nose.html Mon, 18 Jul 2011 16:09:26 +0000 NetCost Market is using high-tech machines that pump artificial smells in their stores to get your mouth watering and your stomach growling.]]> http://www.psfk.com/2010/12/medical-technology-may-lead-to-a-modern-smell-o-vision.html Wed, 15 Dec 2010 16:22:55 +0000 Originally developed to measure a person's sense of smell, the Fragrance Jet II could be used for different kinds of fragrance generators in the future.]]> http://www.psfk.com/2010/11/smart-helmet-omits-smell-when-damaged.html Mon, 01 Nov 2010 14:53:51 +0000 Similar to an aging toothbrush's colour-changing bristles, the Fraunhofer Institute for Mechanics of Materials IWM has created remarkable new safety feature for cyclists. ]]> http://www.psfk.com/2010/06/singapore-airlines-sensory-branding.html Tue, 29 Jun 2010 15:29:05 +0000 The company incorporates a standardized scent for a more holistic brand experience.]]> http://www.psfk.com/2010/02/a-scent-visualization-tool.html Fri, 19 Feb 2010 15:19:22 +0000 A group of researchers at the Univerity of Illinois have developed an inexpensive way to visualize scent through the use of specially developed inks. ]]> http://www.psfk.com/2010/01/emotion-sensing-dress-releases-mood-driven-scents.html Fri, 15 Jan 2010 19:10:42 +0000 The Smart Second Skin dress responds dynamically to the wearer's mood, enhancing good environments and altering bad ones.]]> http://www.psfk.com/2010/01/intelligent-air-conditioning-sytem-protects-car-passengers-from-bad-smells.html Tue, 05 Jan 2010 16:49:04 +0000 The new Nissan Fuga will come equipped with an intelligent air conditioning system that can protect passengers from foul odors.]]> http://www.psfk.com/2009/09/mitchell-heinrich-tagging-with-scents.html Tue, 29 Sep 2009 18:19:14 +0000 During Mitchell Heinrich's artist residency in Vienna, he developed a new kind of "smell graffiti". ]]>