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Advertising june 20, 2016

Why Alcohol Brands Are Selling Lifestyle Instead Of Product

In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand

Work january 20, 2014

Top Trends To Watch Out For In 2014

PSFK and Mixhibit examine the new trends that will pop up this year, including holistic health and a growing tech intimacy.

Retail december 25, 2013

The Best Tech Gifts From The WIRED Holiday Store Opening

PSFK and Mixhibit visit the annual pop-up shop in NYC's Meatpacking district.

Cities december 24, 2013

Why New York Comedy Is So Successful

PSFK and Mixhibit take in the Upright Citizens Brigade 3-on-3 improv competition.

Technology december 24, 2013

Win The Ultimate Holiday Party Pack

Download the Mixhibit app, create a slideshow and share with #PSFKonScene to win great gear.

Work november 29, 2013

NYC’s Top Culinary Minds Converge On An Abandoned Chelsea Warehouse

PSFK and Mixhibit capture New York Taste, a gathering featuring forty celebrated restaurants and bars for one night of outstanding food and drink.

Design & Architecture november 28, 2013

Jean Paul Gaultier Brings The Boudoir To The Brooklyn Museum

PSFK explores the wild world of the famous designer in a new show that traces the entire expanse of his career.

Editors Pick october 31, 2013

First On Scene: PSFK & Mixhibit Go Inside The Season’s Top Cultural Happenings

Using Smirnoff's new app, we go behind the scenes at art openings, comedy shows and fashion exhibits.

Home august 13, 2013

How To Encourage Millennials To Drink Responsibly

Campaign focuses on Generation Y's sense of shame and embarrassment.

Innovation june 4, 2013

Smirnoff Helps Paralysis Victims Write A Song With Their Minds [Video]

The vodka brand, a producer, a brainwave expert and three disabled musicians teamed up to create a work of art.

VH1 And Smirnoff Search For The “Master of the Mix”
Smirnoff Readies Real-time Social Hub
Advertising december 6, 2012

Smirnoff Plasters Sao Paulo With Graffiti That Is Only Visible At Night

The British-owned Vodka Company uses building facades to create startling art.

Technology may 31, 2012

Smirnoff Concept Lets Friends Sign Up To Be Designated Drivers On Facebook [Video]

This short social media solution imagines a campaign by the vodka brand that gives people the opportunity to pay for their friends' cab ride home.


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