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Why Alcohol Brands Are Selling Lifestyle Instead Of Product
2 may 2016
In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand
Top Trends To Watch Out For In 2014
20 january 2014
PSFK and Mixhibit examine the new trends that will pop up this year, including holistic health and a growing tech intimacy.
The Best Tech Gifts From The WIRED Holiday Store Opening
25 december 2013
PSFK and Mixhibit visit the annual pop-up shop in NYC's Meatpacking district.
Why New York Comedy Is So Successful
24 december 2013
PSFK and Mixhibit take in the Upright Citizens Brigade 3-on-3 improv competition.
Win The Ultimate Holiday Party Pack
24 december 2013
Download the Mixhibit app, create a slideshow and share with #PSFKonScene to win great gear.
NYC’s Top Culinary Minds Converge On An Abandoned Chelsea Warehouse
29 november 2013
PSFK and Mixhibit capture New York Taste, a gathering featuring forty celebrated restaurants and bars for one night of outstanding food and drink.
Jean Paul Gaultier Brings The Boudoir To The Brooklyn Museum
28 november 2013
PSFK explores the wild world of the famous designer in a new show that traces the entire expanse of his career.
First On Scene: PSFK & Mixhibit Go Inside The Season’s Top Cultural Happenings
31 october 2013
Using Smirnoff's new app, we go behind the scenes at art openings, comedy shows and fashion exhibits.
How To Encourage Millennials To Drink Responsibly
13 august 2013
Campaign focuses on Generation Y's sense of shame and embarrassment.
Smirnoff Helps Paralysis Victims Write A Song With Their Minds [Video]
4 june 2013
The vodka brand, a producer, a brainwave expert and three disabled musicians teamed up to create a work of art.
Smirnoff Plasters Sao Paulo With Graffiti That Is Only Visible At Night
6 december 2012
The British-owned Vodka Company uses building facades to create startling art.
Smirnoff Concept Lets Friends Sign Up To Be Designated Drivers On Facebook [Video]
31 may 2012
This short social media solution imagines a campaign by the vodka brand that gives people the opportunity to pay for their friends' cab ride home.
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