http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/super-bowl-advertising-2.html Thu, 02 Feb 2012 19:40:27 +0000 JWT Executive Creative Director, Matt MacDonald, shares what he believes will be the most important ad trend at this year's big game.]]> http://www.psfk.com/2011/09/confessions-of-a-mad-man-cheap-booze-and-expensive-women.html Mon, 12 Sep 2011 18:30:14 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2011/08/smirnoff-x-pharrell-williams-video.html Thu, 25 Aug 2011 12:12:10 +0000 The vodka brand's new TV ad for their 'Start Pure' campaign features music icon Pharrell Williams.]]> http://www.psfk.com/2010/09/smirnoffs-nightlife-exchange-project.html Mon, 20 Sep 2010 11:46:14 +0000 Fans of the vodka can contribute thoughts on what makes their country's nightlife special, helping to create a global celebration of local culture.]]> http://www.psfk.com/2010/06/this-week-in-brand-strategy-advertising-2.html Sat, 26 Jun 2010 10:31:22 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2009/04/smirnoffs-how-to-be-modern-gentleman-classes.html Fri, 17 Apr 2009 21:11:30 +0000 Last night at London’s Sketch, Smirnoff held their first group of Masterclasses for anyone wanting to become or in the process of becoming ‘a Gentleman’. The ongoing series of classes include classic cocktail making from Tristan Stephenson, a top mixologist and Smirnoff Black Ambassador who demonstrates how to make the best Vodka martini and other cocktails along with advice on ingredients and glasswear. Featured last night was a pop-up barbershop where guests received a 15 minute personalised session from an employee of renowned salon Sharps using free skin care product from Hugo Boss and offering a few tips for futureRead more...]]>