http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:09:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/04/the-economist-opens-indian-market-through-sms.html Thu, 02 Apr 2009 13:53:15 +0000 The Economist, the international affairs magazine, recently established a market for subscriptions in India through a unique SMS marketing campaign.  The tiny share of The Economist in India’s news media marketplace drove the magazine’s utilization of a miniaturized mobile news update. Every day at 11 a.m. the magazine would issue a free summary of headline news and accompanying links to a new mobile updates channel.  The snippets of interesting stories brought mobile readers to the newsstand, bringing sales up by 15%.  Over the course of the year, The Economist increased circulation in India by 39% and subscriptions by 26%.  CampaignRead more...]]>