http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/wearable-sensors-offer-real-time-snowboarding-performance-and-stoked-readouts.html Thu, 05 Jan 2012 16:50:32 +0000 PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.]]> http://www.psfk.com/2010/06/this-week-in-brand-strategy-advertising.html Thu, 10 Jun 2010 19:11:14 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2009/05/glasses-free-3d-display-fails-to-pop.html Thu, 28 May 2009 13:29:00 +0000 Yesterday we finally got around to checking out Alioscopy USA’s “glasses-free” 3D LCD display on 50th by 7th in midtown New York. The display is being used as a part of a storefront ad for TWBA’s middling, yet unavoidable “snacklish” campaign for Mars’ Snickers brand of candy bar. We found ourselves underwhelmed, as the display — little more than an LCD TV placed behind a lenticular screen — appeared to be clunkier and choppier than its analog counterpart. At the same time, we couldn’t help but to wonder if the content simply did not showcase the technology’s potential for immersiveRead more...]]>