Utilizing freestyle footballers, a hacking experiment features wall-mounted Guitar Hero controls placed in front of a three-story screen. Soccer balls kicked at the life-size panels provide the physical interface for the game within the game.

Switzerland: 1954. The now iconic yellow jersey of the Brazilian soccer team makes its debut in a major competition, the World Cup. As the Brazilian team enters the field all dressed in yellow, the radio broadcaster Geraldo José de Almeida spontaneously creates the nickname that would characterize the team from that day on: Canarinho (“Little Canary”), a yellow bird very common in Brazil.
Inspired by Brazilian street art and street soccer, Movimento Canarinho is Nike’s first campaign to be developed 100% in (and for) Brazil. The initiative attempts to rescue the Canarinho sprit: the spirit of those who know they must [...]

In a store promotion that could launch a thousand thesis papers, the new Dirk Bikkemberg boutique in Milan has recruited local soccer deity Andrea Vasa (a defender for Milan’s local football club Brera) to set up camp and live inside the shop for an undisclosed amount of time. As part of his haibitation Vasa will sleep, eat, and even receive guests all while on public display. Inside the store there is also a makeshift weight room,  a luxury shower, and the Soccer star’s own books and posters adorning the walls.The concept behind this unusual setup is that shoppers will have [...]

“The Soccer Project” is the story of two soccer players who quit their 9-to-5 jobs and take off around the globe exploring the less glorified side of soccer: pick up games and impromptu contests.
In Bolivia, the duo plays with inmates in a prison courtyard; in Palestine, they play with a sixteen-year-old girl who defies tradition and plays on the streets with the local boys; and in Kenya, with moonshine brewers in the slums of Nairobi.  The team travels to over twenty countries and tells the stories of the people they meet through the game.  Below is a 15 minute [...]