http://www.psfk.com Good Ideas Report Fri, 19 Mar 2010 21:12:08 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://creativecommons.org/licenses/by-nc-sa/3.0/us/ http://www.psfk.com/2010/03/heineken-dupes-and-saves-football-fans-in-italy.html http://www.psfk.com/2010/03/heineken-dupes-and-saves-football-fans-in-italy.html#comments Tue, 16 Mar 2010 20:07:06 +0000 Paloma Vazquez http://www.psfk.com/?p=58903 Heineken has successfully pulled off an experiential marketing stunt in Italy, in which it lured over 1,000 unsuspecting AC Milan football fans to instead watch a classical music/poetry mash-up on the same evening that AC Milan was to play Real Madrid on the biggest match of the season.]]> http://www.psfk.com/2010/03/heineken-dupes-and-saves-football-fans-in-italy.html/feed 1 http://www.psfk.com/2010/02/infographic-adidas-vs-puma-vs-nike.html http://www.psfk.com/2010/02/infographic-adidas-vs-puma-vs-nike.html#comments Tue, 16 Feb 2010 15:44:26 +0000 Paloma Vazquez http://www.psfk.com/?p=57022 In anticipation of this Summer's World Cup, this infographic depicts the three key global athletic footwear brands that will be battling for best representation - and visible association with top teams and players.]]> http://www.psfk.com/2010/02/infographic-adidas-vs-puma-vs-nike.html/feed 1 http://www.psfk.com/2010/01/puma-x-unep-play-for-life-partnership.html http://www.psfk.com/2010/01/puma-x-unep-play-for-life-partnership.html#comments Thu, 07 Jan 2010 16:29:18 +0000 Laura Feinstein http://www.psfk.com/?p=54974 Puma has teamed up with the United Nations Environment Programme to institute a partnership dubbed "Play for Life" which supports biodiversity and "specific initiatives" in Africa.]]> http://www.psfk.com/2010/01/puma-x-unep-play-for-life-partnership.html/feed 1 http://www.psfk.com/2009/11/pumas-limited-edition-kehinde-wiley-soccer-boot.html http://www.psfk.com/2009/11/pumas-limited-edition-kehinde-wiley-soccer-boot.html#comments Wed, 25 Nov 2009 19:41:43 +0000 Laura Feinstein http://www.psfk.com/?p=53412 Kehinde Wiley and Puma have collaborated on a limited edition performance soccer boot to be released in honor of the 2010 World Cup in South Africa.]]> http://www.psfk.com/2009/11/pumas-limited-edition-kehinde-wiley-soccer-boot.html/feed 1 http://www.psfk.com/2009/10/video-guitar-hero-hack-creates-life-size-football-interface.html http://www.psfk.com/2009/10/video-guitar-hero-hack-creates-life-size-football-interface.html#comments Fri, 30 Oct 2009 20:40:13 +0000 Scott Lachut http://www.psfk.com/?p=50969 Utilizing freestyle footballers, a hacking experiment features wall-mounted Guitar Hero controls placed in front of a three-story screen. Soccer balls kicked at the life-size panels provide the physical interface for the game within the game.]]> http://www.psfk.com/2009/10/video-guitar-hero-hack-creates-life-size-football-interface.html/feed 3 http://www.psfk.com/2009/06/movimento-canarinho.html http://www.psfk.com/2009/06/movimento-canarinho.html#comments Mon, 15 Jun 2009 14:56:22 +0000 Lourenço Bustani http://www.psfk.com/?p=35689 Switzerland: 1954. The now iconic yellow jersey of the Brazilian soccer team makes its debut in a major … [visit site to read more] © Lourenço Bustani - Mandalah for PSFK, 2009. | Permalink | 2 comments | Add to del.icio.us Post tags: campaign, canarinho, nike, Radio, soccer Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/06/movimento-canarinho.html/feed 2 http://www.psfk.com/2009/04/soccer-player-models-luxury-apartment.html http://www.psfk.com/2009/04/soccer-player-models-luxury-apartment.html#comments Tue, 14 Apr 2009 15:14:33 +0000 Laura Feinstein http://www.psfk.com/?p=31341 In a store promotion that could launch a thousand thesis papers, the new Dirk Bikkemberg boutique in Milan has recruited local soccer deity Andrea Vasa (a defender for Milan’s local … [visit site to read more] © Laura Feinstein for PSFK, 2009. | Permalink | No comment | Add to del.icio.us Post tags: Andrea Vasa, Dirk Bikeemberg, Europe, Fashion, marketing, milan, Promotion, soccer Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/04/soccer-player-models-luxury-apartment.html/feed 0 http://www.psfk.com/2009/03/the-soccer-project-pick-up-soccer-around-the-globe.html http://www.psfk.com/2009/03/the-soccer-project-pick-up-soccer-around-the-globe.html#comments Tue, 31 Mar 2009 14:24:26 +0000 Sean Leow http://www.psfk.com/?p=30010 “The Soccer Project” is the story of two soccer players who quit their 9-to-5 jobs and take off around the globe exploring the less glorified side of soccer: pick up games and impromptu contests. In Bolivia, the duo plays with inmates in a prison courtyard; in Palestine, they play with a … [visit site to read more] © Sean Leow for PSFK, 2009. | Permalink | One comment | Add to del.icio.us Post tags: Africa, Asia, bolivia, documentary, Kenya, Latin America, Middle East, palestine, pick up, soccer, the soccer project Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/03/the-soccer-project-pick-up-soccer-around-the-globe.html/feed 1