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Soccer Club Lets Fans Borrow Its Players, Coach & Stadium
22 october 2012
A team in the Netherlands lends out valuable items and athletes to keen football enthusiasts.
Finding Motivation In Film & Soccer-Inspired Clothing [PechaKucha]
12 october 2012
In today's stroll through the archives we discover a presentation on movies can be the inspiration to overcome difficult times.
Puma Conducts ‘Scientific’ Research To See If Men Love Football More Than Their Wives [Video]
17 august 2012
Sports brand finds out if soccer fans are more attached to their favorite teams than their partners.
Voice-Recognition XBOX Soccer Penalizes Players For Swearing At The Game [Video]
30 july 2012
FIFA 13 recognizes voice commands but also swear words.
McDonald’s Charts Which Country Went Craziest Over The Euro Cup
3 july 2012
The fast food company's 'Passion Meter' campaign measures excitement, capitalizing on fan interaction and love of football in Europe.
Nike Gets Twitter Advertising Campaign Banned
20 june 2012
Sponsored soccer star Wayne Rooney judged to have broken rules for not clearly stating tweets were ads.
Nike Styles Soccer Star In Its Virtual Barbershop [Video]
28 may 2012
Footballer Mario Balotelli has his hair styled in the brand's latest viral campaign.
Nike’s Interactive Ad Challenges Viewers To Find Secret Content
23 may 2012
In anticipation of the 2012 Euro Cup, the new 'My Time is Now' campaign encourages viewers to find 'hidden tunnels' to learn more about the 'next wave' of players in the world of football.
Soccer Chair Provides A Workout While Seated [Pics]
8 may 2012
Get exercise while seated with 'Lazy Football' by Emanuele Magini for Italian furniture company Campeggi.
Heineken Stops The Web From Spoiling US Fans’ Enjoyment Of Euro Soccer Games
24 april 2012
The official sponsor of the UEFA Champions League develops spoiler-free online browsing tool that blocks game stats until you've watched.
Adidas Lets Coaches Track Real-Time Player Stats During All-Star Game
12 april 2012
Smart soccer match to debut technology that can monitor players while they are on the field.
Coca-Cola’s Executive Stadium Box Transformed Into VIP Fan Dorm [Video]
9 march 2012
The brand has turned over its luxury corporate suite to soccer team fans, creating a space where they can spend the night.
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