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Advertising may 16, 2014

Fast Food Tray Can Host A Live Soccer Match

Brazilian fast food chain Giraffas created special paper field that works in concert with the screen of a customers' device.

Culture april 4, 2014

PSFK’s Top Five Stories Of The Week

Nike sneakers for flight attendants, illustrated cyclist stereotypes and a soccer ball with its own point of view.

Design march 24, 2014

Nike’s Soccer Socks Will Replace Traditional Cleats

Flyknit technology used to micro engineer every inch of new footwear.

Advertising september 3, 2013

Bus Stops Engage Soccer Fans WIth The Scent Of Freshly Cut Grass

To promote the English Premier League, special bus shelter displays released the scent of grass and the sound of cheering stadiums.

Advertising july 18, 2013

Soccer Fans Cheer For Their Team At Home With Real-Time App [Video]

Tunisian football club receives support from virtual attendees to boost players' spirits.

Advertising june 20, 2013

Nike Projects Laser Beam Soccer Fields Onto City Streets [Video]

The sports brand creates places to play for kids and adults who don't have access to proper facilities.

Advertising march 29, 2013

Brazilian Soccer Club Encourages Fans To Donate Blood With Color-Changing Jerseys

Blood bank shortages in the state of Bahia led the soccer club to take action.

Advertising october 22, 2012

Soccer Club Lets Fans Borrow Its Players, Coach & Stadium

A team in the Netherlands lends out valuable items and athletes to keen football enthusiasts.

Design october 12, 2012

Finding Motivation In Film & Soccer-Inspired Clothing [PechaKucha]

In today's stroll through the archives we discover a presentation on movies can be the inspiration to overcome difficult times.

Advertising august 17, 2012

Puma Conducts ‘Scientific’ Research To See If Men Love Football More Than Their Wives [Video]

Sports brand finds out if soccer fans are more attached to their favorite teams than their partners.

Gaming july 30, 2012

Voice-Recognition XBOX Soccer Penalizes Players For Swearing At The Game [Video]

FIFA 13 recognizes voice commands but also swear words.

Advertising july 3, 2012

McDonald’s Charts Which Country Went Craziest Over The Euro Cup

The fast food company's 'Passion Meter' campaign measures excitement, capitalizing on fan interaction and love of football in Europe.

Advertising june 20, 2012

Nike Gets Twitter Advertising Campaign Banned

Sponsored soccer star Wayne Rooney judged to have broken rules for not clearly stating tweets were ads.

Advertising may 28, 2012

Nike Styles Soccer Star In Its Virtual Barbershop [Video]

Footballer Mario Balotelli has his hair styled in the brand's latest viral campaign.


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