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social currency
Culture january 28, 2014

Marc Jacobs Opens Pop-Up Shop Where Fashionistas Pay With Tweets

Social posts become a currency at the designer's NYFW installation.

Advertising august 27, 2012

Piers Fawkes: Should You Hire Staff Based On Their Klout Score?

Marketers at the top brands and creative directors at the best ad agencies average higher than their peers. Is it time to use the socialgraph for recruitment?

Advertising september 30, 2011

PSFK Future Of Retail: The Tastemakers Weigh In

PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe are the key ideas circulating in the retail space.

Advertising august 8, 2011

Reward Points As Social Currency

Understanding that its members like to share the experiences they’ve purchases with rewards points, American Express has recently launched a dedicated Membership Rewards tab on the their Facebook page.

Advertising may 16, 2011

American Express Offers Virtual Gifts On FarmVille

As part of its "Social Currency" campaign, American Express gives members a free windmill, instant grow, and 50% off game cards.

Advertising march 18, 2011

American Express Introduces Social Capital To Digital Media Backchannels

The natural inclination to share has been harnessed by American Express in their latest Customer Rewards campaign.

Advertising july 23, 2010

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Culture july 7, 2010

The Influence Project

Fast Company seeks to identify the most influential person online.

Advertising may 12, 2010

The Betterness Movement

Kristina Loring of Design Mind speaks with Umair Haque of Havas Media Lab to investigate doing meaningful work in today's corporate culture.

Advertising may 12, 2010

Don’t Tell Ashton: An Interactive Social Currency Project

A project by Interactive Communications students at Berghs School of Communications plays to our sense of vanity in the social media space.

Advertising april 27, 2010

Deconstructing Social Currency

How do brands create valuable social currency?

Culture september 17, 2009

Whuffie Bank: Reputation is Wealth

The Whuffie Bank, is hoping to reward Internet users who have a positive impact by giving them bits of a new social currency every time they contribute to the greater good.

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