The drinks brand is putting fans in charge of the campaign narrative by allowing them to decide in real-time who wins the 'Coke Chase'.
John Pugh of Boehringer Ingelheim talks about driving innovation in his large organization with the new game Syrum.
Bloom is a social installation that celebrates the London 2012 Olympic and Paralympic games.
The Rovio franchise generates more than $100 million in revenue and is a regular leader in the Apple app store.
Astronaut, Moon, Mars And Beyondâ€™ is a web-based, massive, multi-player online game intended to grow interest around science, technology, engineering and mathematics.
Spent is an online game that places participants in impoverished conditions and asks them to make critical life decisions with access to limited personal finances.
Adventure World is the latest social game created by Zynga and could be the next game craze on Facebook.