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The Power And Limitations Of The Social Graph
18 january 2013
PSFK speaks to Sonia Sahney Nagar, the CEO and founder of Pickie, about the best way for brands to approach Facebook's new social search system.
Try New Products For Free In Exchange For Sharing A Review With Friends
30 june 2012
PSFK speaks to Swaggable, a service socializing the product sampling experience by giving them to target customers at no cost- if they're willing to talk about the experience on their social networks.
Unilever Leverages The Social Graph To Provide Clean Water For Millions
22 june 2012
The mega brand partners with Facebook to address a critical issue that affects 800 million people worldwide.
The Me-TV Trend [Need To Know: SXSWi]
10 march 2012
New platforms are leveraging social data to create dynamic, personalized television experiences.
Klout Chooses The Top 10 Most Influential Retailers [Headlines]
22 december 2011
Amazon claims the top spot followed by JCPenney and Sports Authority in close third.
BOND Strategy And Influence: Marketing Through The Social Graph
21 december 2011
A new approach to film marketing, putting conversations and social connections at the center.
BOND Strategy And Influence: How The Social Graph Can Save Film
20 december 2011
Focusing on digital behaviors, not digital technologies, will better market films in the hyper-connected age.
American Express Links Offers to Your Social Graph
19 july 2011
American Express is launching Link, Like, Love - a Facebook-based application that will target offers to cardmembers based on their and their friends' activity across the social graph.
Airbnb And Facebook Use Social Connections To Find You A Place To Crash
11 may 2011
Airbnb and Facebook's partnership with Social Connections allows Airbnb users to book more comfortably by tapping to their social graph.
This Week In Brand Strategy & Marketing
8 april 2011
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Mobile App Pioneers Hyperlocal, Elastic Networks
24 march 2011
A new mobile app automatically creates dynamic networks of friends for viewing shared photos, instead of requiring people to invite and follow other users.
Klout Partners With Virgin America, Offers Free Flights To Influencers
21 june 2010
The social media measurement platform gives those with major impact first dibs on a new route.
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