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social graph
Advertising january 18, 2013

The Power And Limitations Of The Social Graph

PSFK speaks to Sonia Sahney Nagar, the CEO and founder of Pickie, about the best way for brands to approach Facebook's new social search system.

Advertising june 30, 2012

Try New Products For Free In Exchange For Sharing A Review With Friends

PSFK speaks to Swaggable, a service socializing the product sampling experience by giving them to target customers at no cost- if they're willing to talk about the experience on their social networks.

Advertising june 22, 2012

Unilever Leverages The Social Graph To Provide Clean Water For Millions

The mega brand partners with Facebook to address a critical issue that affects 800 million people worldwide.

Advertising march 10, 2012

The Me-TV Trend [Need To Know: SXSWi]

New platforms are leveraging social data to create dynamic, personalized television experiences.

december 22, 2011

Klout Chooses The Top 10 Most Influential Retailers [Headlines]

Amazon claims the top spot followed by JCPenney and Sports Authority in close third.

Advertising december 21, 2011

BOND Strategy And Influence: Marketing Through The Social Graph

A new approach to film marketing, putting conversations and social connections at the center.

Advertising december 20, 2011

BOND Strategy And Influence: How The Social Graph Can Save Film

Focusing on digital behaviors, not digital technologies, will better market films in the hyper-connected age.

Advertising july 19, 2011

American Express Links Offers to Your Social Graph

American Express is launching Link, Like, Love - a Facebook-based application that will target offers to cardmembers based on their and their friends' activity across the social graph.

Advertising may 11, 2011

Airbnb And Facebook Use Social Connections To Find You A Place To Crash

Airbnb and Facebook's partnership with Social Connections allows Airbnb users to book more comfortably by tapping to their social graph.

Advertising april 8, 2011

This Week In Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Mobile march 24, 2011

Mobile App Pioneers Hyperlocal, Elastic Networks

A new mobile app automatically creates dynamic networks of friends for viewing shared photos, instead of requiring people to invite and follow other users.

Advertising june 21, 2010

Klout Partners With Virgin America, Offers Free Flights To Influencers

The social media measurement platform gives those with major impact first dibs on a new route.

Advertising april 27, 2010

George Parker: I Don’t Hate Facebook, I’m Just Tired Of Reading About It!

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

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