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social influence
Advertising december 17, 2014

Companies Use Social Influence and Product Design to Rethink the Coffee Cup

Routine coffee consumption generates excess amounts of waste, so students and entrepreneurs are seeking creative ways to change the trend

january 29, 2014

Stamped Dollar Bills Bank On Social Influence To Inspire Change

Good Virus is stamping bills with “This money has been used for good” in the hope that people will be motivated to make a charitable donation.

Technology february 28, 2012

Klout-Like Platform Measures Online Trustworthiness

Trustcloud is able to measure how reliable someone is through their online presence and activities.

Advertising november 3, 2011

Joe Fernandez: Everyone Has Influence [Video]

Klout founder explains the impact and importance of online influence and personal brands, for individuals and businesses, when navigating their way through the networked economy.

Advertising september 17, 2011

Need To Know: 10 Must Read Posts Of The Week Vol. 8

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.

Technology september 17, 2011

Guests Needed Klout Score Of Over 40 To Get Into Fashion’s Night Out Party

The fashion party in Florida last weekend required guests to have social influence in order to get an invite.

Advertising august 8, 2011

Special Treatment Based On A Guest’s Social Influence

The Palms Hotel and Casino in Las Vegas has introduced The Klout Klub as part of its Social Rewards Program, allowing high-ranking social media influencers (based on their Klout score) to access additional amenities during their stay.

Advertising november 23, 2010

This (Short) Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Culture july 7, 2010

The Influence Project

Fast Company seeks to identify the most influential person online.

Advertising june 10, 2010

This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Cities may 19, 2010

Community Panera Restaurant Asks Customers To Pay What They Want

A pilot restaurant location has launched with an interesting business model.

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