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“Unfriend” Awarded Word of the Year

"Unfriend" Awarded Word of the Year

The New Oxford American Dictionary recently announced their word of the year for 2009.

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Emarketer US Blogger Statistics 2008-2013

Emarketer US Blogger Statistics 2008-2013

Emarketer has just released some very interesting statistics about the projected number of blogs in the US over a 5-year period from 2008-2013.

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British Airways Launches Metrotwin Mumbai

British Airways Launches Metrotwin Mumbai

Following their launch of Metrotwin last year, a social community that twins different things to do and places to see in New York and London, British Airways have now added another city to their fold – Mumbai.

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Kodak Thinks It’s Time to Smile

Kodak Thinks It's Time to Smile

On October 31st, Kodak will launch its first new TV brand campaign since 2005 – “It’s Time to Smile” will focus on the moments and relationships that define people’s lives and are captured in photography, via TV and web ads.

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Coca-Cola Wants to Know What Makes People Happy

Coca-Cola Wants to Know What Makes People Happy

Coca-Cola will send a team of three bloggers-cum-”Happiness Ambassadors” around the world in 2010, with the mission of finding out what makes people happy.  Can they find a role for Coke to complement that pursuit of happiness?
Coca-Cola announced that it is launching a new social media push that will send three bloggers to more than 200 countries in a year, with the goal of uncovering what makes people happy. The social media piece will be part of Coke’s broader “Open Happiness” campaign.
Ambitiously, the around-the-world journey involves stays of just a day or two in each of 206 countries.  The three [...]

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Relatious: Thematic Micro-Blogging Focused on Relationships

Relatious: Thematic Micro-Blogging Focused on Relationships

Relatious is a micro-blogging site for all aspects of relationships.

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LikeMinds Conference: Social Media is Not Free

LikeMinds Conference: Social Media is Not Free

The inaugural LikeMinds conference brought together an eclectic mix of social media experts and practitioners from near and far to discuss one of the most pertinent questions facing marketers: How do you measure social media and make it sustainable?

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Glo: The Bible Goes Digital and Social

Glo: The Bible Goes Digital and Social

Taking the bible into the digital age, Glo has transformed the traditional paper format bible into a fairly spectacular interactive experience.

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Video Game to Feature Twitter Integration

Video Game to Feature Twitter Integration

Playstation3 game Uncharted 2: Among Thieves will feature Twitter integration.

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Composing a Wine List Using Social Media

Composing a Wine List Using Social Media

A top class restaurant in London called L’Anima has decided to allow the public to decide on new wines to add to their list.

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Why Social Media Won’t Save Madison Avenue!

Why Social Media Won’t Save Madison Avenue!

“Simply because it will be impossible for online advertising and social media to deliver everything that is expected of it. The stark reality is that advertising on the Internet is not going to grow; it’s actually going to decrease.”

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Fiat Mio: The Crowd Sourced Concept Car

Fiat Mio: The Crowd Sourced Concept Car

Fiat Brazil has launched an online social media initiative to gather ideas from the public for a new concept car called the ‘Mio’ which will be presented at the 2010 Brazil Auto Show. The format is less design focused than say Peugot’s long running contest, Fiat is looking for ideas that make a car personal.
Several rounds of questions will be posed to the Mio community, the first being about features and design. Later, users will be asked for branding and marketing ideas while he engineers review the design submissions. Progress on the project will be posted and the community will [...]

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Burning Man: Tune In, Turn On, Text?

Burning Man: Tune In, Turn On, Text?

It appears the act of dropping out is truly getting hard indeed, following news that post-apocalyptic, counterculture mainstay Burning Man will be connected to the outside world during this year’s festival with cellphone service. While some posit that the emergence of service is merely a result of increased coverage being provided to the nearby town of Gerlach, NV (Pop. 499), the fact remains that an event defined by its manifestations of authenticity, progressivism and escapism, has just gotten a little more, well, conventional.
The SFist imagines the impact from a constant stream of desert tweets and Facebook updates to be the final straw [...]

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Postling: One-Stop Social Media Posting

Postling: One-Stop Social Media Posting

As any small business owner knows by now, an effective and consistent social media strategy is a low-cost way to build a broad and loyal customer base.
The problem that can arise is the time-consuming, redundant activity of staying on top of the multitudes of platforms available. For some people, there simply aren’t enough hours in the day to mind both the physical and digital aspects of a business.
Postling is a simple solution to this problem. Created by two of the minds behind Etsy, it’s a start-up that was devised with small business owners in mind. One post puts your [...]

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George Parker: The Sky is Falling, the Sky is Falling… Twitter is Down!

George Parker: The Sky is Falling, the Sky is Falling… Twitter is Down!

I’ve just spent the last three days in bed with swine flu or something. Well whatever it was, I didn’t touch a drop of alcohol for four days, so you know it was bad. But throughout my ordeal, I did manage to catch on to the fact that due to a massive denial-of-service attack by the NKVD, millions of Twitterati were close to despair, if not suicide as they were unable to get their daily fix of every minute, on the minute, tweets. Apparently this also had a minor effect on Facebook, but not many people cared, as Zuckernozzle’s empire [...]

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