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social media campaign
Advertising may 17, 2016

Social Media Campaign Fights Hollywood Whitewashing

#StarringJohnCho inserts the Asian-American actor into leading film roles

Advertising february 21, 2014

Calvin Klein’s Instagram Campaign Lets Models Take The Reins [Pics]

Calvin Klein sent pairs of his signature 1980s waistband underwear to models, musicians and bloggers, and asked them to post selfies wearing them.

Advertising july 18, 2013

Honda Answers Customers’ Tweets With Personalized Vine Clips [Video]

The car company asked fans on Twitter why they’re sick of their cars and responded to individuals with real-time, custom Vine videos.

Cities june 26, 2013

Tourists Explore Cape Town Through Other People’s Facebook Profiles [Video]

Cannes Gold Lion-winning campaign sends social network pages on a virtual vacation without their owner.

Technology january 23, 2012

#McFail: McDonald’s Loses Control Of Their Twitter Campaign

Social media runs rampant as consumers take the opportunity to voice negative comments.

Luxury december 7, 2011

Lexus Uses Social Media To Raise Funds For Its Holiday Charity Campaign

The automaker is also promoting its annual sales event, which offers lower financing on its hybrid models.

Home november 23, 2011

Qantas Twitter Competition Flooded With Customer Complaints

The airline's responses focused on the contest and ignored the grievance tweets.

Technology november 21, 2011

Small Swiss Village Becomes Worldwide Hit After Printing Out The Profile Pictures Of Its Facebook Fans [Video]

The creative social media campaign has led to Obermutten reaching 12,000 likes.

Arts & Culture november 16, 2011

YouTube Campaign To Start A Social Media Conversation About Immigration Reform

The organization 'Define American' wants people to share personal stories and describe what it means to be an American.

Innovation july 28, 2011

Observations In Changing Social Media Behavior: The Old Spice Guy Duel

The results of Old Spice's latest campaign may indicate more about our changing social media behavior than we think. It may offer an interesting case study of how to sustain engagement?

Technology april 20, 2011

Sara Lee’s Social Couponing Campaign

The brand used social networking sites and email referrals to generate massive response.

Work january 18, 2011

How MTV’s Skins Used Social Media To Boost Popularity Ahead Of Actual Broadcast

Leveraging the popularity of social media, MTV's reverse marketing campaign for its show, Skins, seems to have been a success.

Work july 21, 2010

A Creative Brief To Guide Social Media Efforts

Smart questions to guide strategy.


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