A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Calvin Klein’s Instagram Campaign Lets Models Take The Reins [Pics]
21 february 2014
Calvin Klein sent pairs of his signature 1980s waistband underwear to models, musicians and bloggers, and asked them to post selfies wearing them.
Honda Answers Customers’ Tweets With Personalized Vine Clips [Video]
18 july 2013
The car company asked fans on Twitter why they’re sick of their cars and responded to individuals with real-time, custom Vine videos.
Tourists Explore Cape Town Through Other People’s Facebook Profiles [Video]
26 june 2013
Cannes Gold Lion-winning campaign sends social network pages on a virtual vacation without their owner.
#McFail: McDonald’s Loses Control Of Their Twitter Campaign
23 january 2012
Social media runs rampant as consumers take the opportunity to voice negative comments.
Lexus Uses Social Media To Raise Funds For Its Holiday Charity Campaign
7 december 2011
The automaker is also promoting its annual sales event, which offers lower financing on its hybrid models.
Qantas Twitter Competition Flooded With Customer Complaints
23 november 2011
The airline's responses focused on the contest and ignored the grievance tweets.
Small Swiss Village Becomes Worldwide Hit After Printing Out The Profile Pictures Of Its Facebook Fans [Video]
21 november 2011
The creative social media campaign has led to Obermutten reaching 12,000 likes.
YouTube Campaign To Start A Social Media Conversation About Immigration Reform
16 november 2011
The organization 'Define American' wants people to share personal stories and describe what it means to be an American.
Observations In Changing Social Media Behavior: The Old Spice Guy Duel
28 july 2011
The results of Old Spice's latest campaign may indicate more about our changing social media behavior than we think. It may offer an interesting case study of how to sustain engagement?
Sara Lee’s Social Couponing Campaign
20 april 2011
The brand used social networking sites and email referrals to generate massive response.
How MTV’s Skins Used Social Media To Boost Popularity Ahead Of Actual Broadcast
18 january 2011
Leveraging the popularity of social media, MTV's reverse marketing campaign for its show, Skins, seems to have been a success.
A Creative Brief To Guide Social Media Efforts
21 july 2010
Smart questions to guide strategy.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots