http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-13.html Fri, 10 Sep 2010 17:02:30 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/04/conversation-pins-as-social-objects.html Thu, 15 Apr 2010 18:26:15 +0000 Attendees noticed similar pins on each other and used them as an excuse to introduce themselves.]]> http://www.psfk.com/2009/06/cube-grenades-social-objects-and-the-future-of-marketing.html Tue, 09 Jun 2009 09:30:03 +0000 Cartoonist and marketing theorist Hugh MacLeod has been developing his concept of “social objects,” now reified in the form of his “cube grenade” series of illustrations, which he believes are representative of the future of both brands and marketing as a whole. Though it may sound opaque at first, the concept of social objects can be summed up by MacLeod’s thesis that people socialize around objects in meaningful ways, and these peripheral interactions are far more important than the objects themselves. Such conversations, MacLeod claims, can be induced by introducing objects into peoples environments in such a way that provokesRead more...]]>