As consumer behavior becomes more complex, we need tech, tools and platforms that meet increasing customer expectations.
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
"Social Cloud TV" is a prototype that lets users watch their content on another screen with a flick of the wrist.
PSFK interviewed the Founder and CEO of Shelby.tv, which is a new TV experience that incorporates information from social networking platforms into your viewing regime.
IntoNow is an early signal in how audio recognition is poised to drive the development of social TV, with implications for both content and hardware producers.
Fan fiction meets producer-led content in a new choose-your-own-adventure television series by Will Wright.
An early foray into what the future of social TV watching might look like.
How can content producers create seamless social TV experiences?