http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/08/website-toolbar-makes-socially-responsible-shopping-easy.html Tue, 23 Aug 2011 18:03:12 +0000 GoodGuide's Transparency Toolbar will help online shoppers discover products that are safe, healthy, green and socially responsible. ]]> http://www.psfk.com/2009/02/the-new-agency-model-doing-good.html Thu, 26 Feb 2009 21:24:05 +0000 With ad business drying up as clients cut costs across the board, agencies suddenly find themselves in an industry with a whole lot less of everything to pitch, market and sell. While this is no doubt a bleak prospect for many agencies, author Rob Walker views the current situation as the perfect opportunity for them to work on their own ideas for a change and gasp! – maybe even do some good in the process. His suggestion – pro bono advertising on behalf of socially conscious causes. Think of it as culture jamming from the inside. But it’s not as radicalRead more...]]> http://www.psfk.com/2008/12/the-curious-marriage-of-socially-conscious-brands-and-their-larger-corporate-counterparts.html Fri, 19 Dec 2008 14:20:44 +0000 Harvard Business School professors James E. Austin and Herman B. Leonard are co-authoring a paper titled ”Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?” that examines the acquisitions of smaller socially conscious brands by their larger corporate counterparts.  The goal of the report is to study why these mergers occur and how to manage them most effectively so that both companies benefit.  The study explores these issues from the perspective of three recent real world examples: Tom’s of Maine acquired by Colgate, Stonyfield Farm Yogurt purchased by Danone, and Ben & Jerry’s bought by Unilever. Though delicate in nature,Read more...]]>