We noticed something interesting printed on the sodas that were on the table at an all day workshop we attended (as consultants) yesterday. The Pepsi cans say New York (and they were ‘bottled’ in New York state too).

Coca-Cola’s has released five new ‘limited edition’ summer-inspired designs. They’re a subtle re-work of the classic Coke can that adds graphic interest without going overboard.
[Via The Die Line]

Perhaps taking a cue from Jones Soda, Pepsi in the UK has launched a natural soda where they’ve dropped corn fructose and returned to sugar as an ingredient. The ingredients of the cola drink includes apple extract, plain caramel colouring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water.
While we applaud the move, we still are left wondering about the disconnect between the Pepsi NPD team and their marketing department who are going to promote it as a club drink:
“Responding to consumer trends towards premium and more natural products, it contains no artificial [...]

When we were in Germany in the summer, we came across a young soda contender called Premium-Cola – one of a number of local brands offering a different flavor to the US originated brands. In this interview with founder Uwe Lübbermann details the forward-thinking philosophy that fuels the company, how that flows into the products (and ingredients) and how everyone from the supplier to the customer work as a team.
Can you tell us a little more about your cola drink?
Premium-Cola was been founded in 2001 by a disappointed fan group of afri-cola, which had secretly changed their recipe and [...]