http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/with-uflavor-users-create-their-own-soda.html Wed, 14 Dec 2011 17:56:51 +0000 A startup is giving individual consumers the power to create their own personalized beverages.]]> http://www.psfk.com/2011/10/mexican-brand-implements-trendy-ad-campaign-aimed-at-capturing-us-market-share.html Fri, 21 Oct 2011 15:15:06 +0000 A Mexican soda chain has a new strategy for capturing US market share. ]]> http://www.psfk.com/2011/09/william-white-on-diet-cokes-can-re-design.html Wed, 14 Sep 2011 17:38:50 +0000 PSFK interviews Diet Coke's Brand Director to get the story behind the can re-design.]]> http://www.psfk.com/2011/07/coca-cola-profit-sales-jumps-18-in-latin-america-and-asia-headlines.html Fri, 22 Jul 2011 15:51:27 +0000 World's largest soda distributor has seen an advanced in net income of $2.8 billion, according to Bloomberg.]]> http://www.psfk.com/2011/02/a-soda-powered-waste-plant.html Fri, 11 Feb 2011 18:18:37 +0000 Old soda and beer can now be converted to ethanol fuel, saving money and the environment.]]> http://www.psfk.com/2010/10/new-york-steps-up-the-war-against-soda.html Thu, 07 Oct 2010 15:03:35 +0000 NYC's mayor wants to stop the 1.7 million residents using food stamps from buying sugared drinks. ]]> http://www.psfk.com/2010/04/galcos-soda-pop-stop-the-specialty-soda-store.html Mon, 26 Apr 2010 07:02:15 +0000 A family owned and operated store has become a destination for niche soda fans.]]> http://www.psfk.com/2010/04/ny-auto-show-mazdas-soda-brand.html Thu, 01 Apr 2010 17:47:56 +0000 Zoom-Zoom now comes in a drinkable form.]]> http://www.psfk.com/2009/08/pic-local-cola.html Thu, 13 Aug 2009 15:52:23 +0000 We noticed something interesting printed on the sodas that were on the table at an all day workshop we attended (as consultants) yesterday. The Pepsi cans say New York (and they were ‘bottled’ in New York state too).]]> http://www.psfk.com/2009/05/coca-colas-new-summer-look.html Thu, 07 May 2009 15:20:08 +0000 Coca-Cola’s has released five new ‘limited edition’ summer-inspired designs. They’re a subtle re-work of the classic Coke can that adds graphic interest without going overboard. [Via The Die Line]]]> http://www.psfk.com/2008/02/pepsi-raw-a-natural-cola.html Wed, 13 Feb 2008 15:54:17 +0000 Perhaps taking a cue from Jones Soda, Pepsi in the UK has launched a natural soda where they’ve dropped corn fructose and returned to sugar as an ingredient. The ingredients of the cola drink includes apple extract, plain caramel colouring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water. While we applaud the move, we still are left wondering about the disconnect between the Pepsi NPD team and their marketing department who are going to promote it as a club drink: “Responding to consumer trends towards premium and more natural products, it containsRead more...]]> http://www.psfk.com/2007/11/uwe-lubbermann-talks-to-psfk-about-premium-cola.html Wed, 28 Nov 2007 20:06:00 +0000 When we were in Germany in the summer, we came across a young soda contender called Premium-Cola – one of a number of local brands offering a different flavor to the US originated brands. In this interview with founder Uwe Lübbermann details the forward-thinking philosophy that fuels the company, how that flows into the products (and ingredients) and how everyone from the supplier to the customer work as a team. Can you tell us a little more about your cola drink? Premium-Cola was been founded in 2001 by a disappointed fan group of afri-cola, which had secretly changed their recipeRead more...]]>