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Social Media Followers Serve as Currency in SoHo Pop-Up Shop
17 november 2014
Are you Instagram-famous? OnePiece offers discounts for every 500 followers across various platforms
SoHo Retail Installation Resembles Canopy of Flowers
19 august 2014
A temporary store installation draws shoppers in with a floral theme
Online Beauty Retailer Opens Personalized Store Powered by Artificial Intelligence
14 july 2014
Birchbox Soho uses machine learning to bring the popular subscription service to its first brick-and-mortar location in SoHo.
Deluxe Hotel Program Caters To Entrepreneurial Kids
29 august 2013
The Trump SoHo is offering amenities such as personal business cards to precocious youngsters.
15 Stories You Need To Know Today
27 august 2013
Recycling behavior is affected by the perception of an object, amazon testing wireless services and why Vine videos are 6 seconds long.
Airbnb Rents Out Jean-Michel Basquiat’s Former Loft [Pics]
16 august 2013
The spacious 2,330 square-foot Soho apartment claims to be where the artist used to live and work.
Louis Vuitton Artisans Personalize Items In-Store [Pics]
12 june 2013
The first in-store atelier at its Soho location in NYC showcases the brand’s dedication to craftsmanship.
Cake Hotel Invites Guests To Eat The Furnishings [Pics]
22 march 2013
Created to launch cane sugar brand Tate & Lyle Sugars' new range, the 'Tasting House' featured eight different themed rooms.
Tiffany & Co. Commissions Street Artists To Update Their NYC Storefront
31 july 2012
Luxury jewelery brand asks four creative talents to interpret the meaning of love in mural form.
Food Brand Tests New Flavor Combinations Through Retail Concept
28 july 2012
Chobani trails new yogurt combinations with a fresh-serve cafe concept in New York's SoHo
Cosmetics Retailer Draws On Its History To Create Sleek Store Design
17 january 2012
The location of Aesop's store in Soho, London, was once Henry VIII's royal park, a historical past that has been used to update the design of the outpost.
With South SoHo, Is SoHo Cool Again? [Headlines]
4 november 2011
With an infusion of new blood, the New York Times says that the once-sleepy southern part of the NYC neighborhood may be reviving the shopping district’s appeal.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed