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Retail november 17, 2016

Nike's New Store Looks To Revolutionize The In-Store Experience

The SoHo concept location creates a seamless connection between the brand's physical and digital platforms

Retail november 17, 2014

Social Media Followers Serve as Currency in SoHo Pop-Up Shop

Are you Instagram-famous? OnePiece offers discounts for every 500 followers across various platforms

IoT august 19, 2014

SoHo Retail Installation Resembles Canopy of Flowers

A temporary store installation draws shoppers in with a floral theme

Technology july 14, 2014

Online Beauty Retailer Opens Personalized Store Powered by Artificial Intelligence

Birchbox Soho uses machine learning to bring the popular subscription service to its first brick-and-mortar location in SoHo.

Travel august 29, 2013

Deluxe Hotel Program Caters To Entrepreneurial Kids

The Trump SoHo is offering amenities such as personal business cards to precocious youngsters.

Technology august 27, 2013

15 Stories You Need To Know Today

Recycling behavior is affected by the perception of an object, amazon testing wireless services and why Vine videos are 6 seconds long.

Work august 16, 2013

Airbnb Rents Out Jean-Michel Basquiat’s Former Loft [Pics]

The spacious 2,330 square-foot Soho apartment claims to be where the artist used to live and work.

Design & Architecture june 12, 2013

Louis Vuitton Artisans Personalize Items In-Store [Pics]

The first in-store atelier at its Soho location in NYC showcases the brand’s dedication to craftsmanship.

Home march 22, 2013

Cake Hotel Invites Guests To Eat The Furnishings [Pics]

Created to launch cane sugar brand Tate & Lyle Sugars' new range, the 'Tasting House' featured eight different themed rooms.

Arts & Culture july 31, 2012

Tiffany & Co. Commissions Street Artists To Update Their NYC Storefront

Luxury jewelery brand asks four creative talents to interpret the meaning of love in mural form.

Retail july 28, 2012

Food Brand Tests New Flavor Combinations Through Retail Concept

Chobani trails new yogurt combinations with a fresh-serve cafe concept in New York's SoHo

Arts & Culture january 17, 2012

Cosmetics Retailer Draws On Its History To Create Sleek Store Design

The location of Aesop's store in Soho, London, was once Henry VIII's royal park, a historical past that has been used to update the design of the outpost.

Retail november 4, 2011

With South SoHo, Is SoHo Cool Again? [Headlines]

With an infusion of new blood, the New York Times says that the once-sleepy southern part of the NYC neighborhood may be reviving the shopping district’s appeal.

Work october 10, 2011

Yoko Ono Celebrates John Lennon In SoHo [Headlines]

A building at 76 Wooster Street will house Gimme Some Truth, a tribute to Lennon which displays his work.


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