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Spend Shift
Work april 4, 2011

PSFK Conference Speaker Interview: John Gerzema

The author and president of Brandasset Consulting talks about his current work, in anticipation of the upcoming PSFK Conference 2011.

Retail march 9, 2011

John Gerzema: Of Tea And Carrotmobs

In Tampa, a young entrepreneur named Kim Pham ignored a lot of the lessons taught in books about how to succeed in business, and built a loyal community anyway.

Luxury february 23, 2011

John Gerzema: Everyone Needs An Alice

In an era where privacy concerns still matter, would you exchange details about your personal hygiene—or, for that matter, how many trash bags or sponges you use—if guaranteed that you would get better prices, never run out, and never have to shop for them again?

Sustainability february 16, 2011

John Gerzema: Edison Was Right

Nextek promotes the efficient "organic power" of direct current in Detroit.

Work february 9, 2011

John Gerzema: The Rise Of Citizen Engineers

The shift from consumption toward production has powered the rise of an entire movement of makers, people who trade ideas for creating their own tools, machines, and technologies.

Advertising february 2, 2011

John Gerzema: Random Hacks Of Kindness

Through a volunteer community who use open technologies, CrisisCommons' founders hope to create all sorts of relief projects that can be tested in one crisis, refined, and deployed again when the need arises.

Advertising january 20, 2011

John Gerzema: Trust And Transparency In The ‘Now Web’

Betaworks, an incubator for ideas that might work in the era of real-time, exemplifies the new trust model made possible by the immediate and instantaneous flow of information.

Work january 3, 2011

John Gerzema: 2011: The Year Of The Artisan

Today Etsy has 300,000 artisans and is now valued at nearly $300 million. Although Etsy is based on the Internet, founder Rob Kalin argues that his success is based on the oldest form of communication—storytelling

Luxury december 13, 2010

John Gerzema: America’s Thriving Public Libraries

Once thought to be road kill from the Internet, Library use reached record levels during the recession as people sought education and community. Today sixty-eight percent of Americans now have a library card, the highest percentage ever.

Sustainability december 6, 2010

John Gerzema: The Next Market: Value & Values

News that Groupon spurned Google’s $ 6 Billion dollar bid suggests its founder envisions an even bigger opportunity ahead – the market for mindful consumption.

Home november 29, 2010

John Gerzema: Don’t Short The Motor City

Urban pioneers such as the "Good 
Girls Go to Paris" restaurant create a 'virtuous circle' in Detroit.

Sustainability november 15, 2010

John Gerzema: The DIY Utility Company

Stanford Business School friends Lynn Jurich and Ed Fenster solved the basic problem in residential solar energy — upfront cost — by offering homeowners fixed leases on all the equipment they need to get off the grid.

Innovation november 10, 2010

John Gerzema: The Un-Consumer

If you want to see how the Great Recession has reshaped consumerism you can start with both the chicken and the egg.

Innovation november 2, 2010

John Gerzema: Green & Green

Using truck-mounted scales and bins with electronic identification tags, RecycleBank weighs the paper, glass, and metal left on the curb by individual households and rewards them with shopping discounts.


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