A PSFK Report On
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IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Can Instagram Turn You Into a Scotch Aficionado?
25 march 2016
Spirits brand harnesses image and video to teach drinkers how to become connoisseurs
Spirit Brand Taps Bartenders To Create New Luxury Alcohol [Video]
24 may 2013
Inside the UK innovation center, a group will develop and test their ideas before one is chosen to be produced.
High-End Whisky Is Inspired By Norse Mythology
21 march 2013
Highland Park balances engagement of existing and potential consumers with the creation of a new and imaginative product.
Absolut Vodka Creates Paper Shadow Installation At A Parisian Bus Stop
22 december 2011
The vodka brand collaborated with a German artist to create a paper shadow work that is both ad and public art piece.
PSFK Future Of Retail Tastemakers: Paul Taylor Of Diageo
9 september 2011
PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe is the future of retail.
5th Distilled Reinvents The Gin Market
8 august 2011
In an effort to change gin's reputation as a spirit and enlarge its imbibing audience, 5th Distilled Gin underwent a product reformulation and packaging redesign.
Art In The Age’s New Liquor: Rhuby
3 august 2011
The people who brought us Root and Snap introduce a new spirit made from rhubarb, beets, carrots and other botanicals.
Springwise: Bacardi Turns Facebook ‘Likes’ Into Real-World Events
19 july 2011
The spirits manufacturer is featuring fans' Facebook 'likes' in a series of events, titled 'Like It Live, Like It Together,' in an effort to transcend the boundary between the online and offline worlds.
Putting The “Social” Back Into Social Media Tasting Sessions
23 june 2009
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed