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[News] Mexican government regulates artisanal practices for creating mezcal, as spirit moves into mainstream
Advertising march 25, 2016

Can Instagram Turn You Into a Scotch Aficionado?

Spirits brand harnesses image and video to teach drinkers how to become connoisseurs

Advertising may 24, 2013

Spirit Brand Taps Bartenders To Create New Luxury Alcohol [Video]

Inside the UK innovation center, a group will develop and test their ideas before one is chosen to be produced.

An Italian Tradition in the Heart of Hong Kong
Rum replaces Champagne in shopping baskets
Bar Louie Launches “Buy a Drink” App
Scotch Whisky Sector Prospers Despite Global Economic Crisis
World’s First Hybrid Personal Bar Launched in Delhi and Mumbai
Diageo’s Paul Walsh cracks China – Telegraph
New Online Spirits Specialist Brings White-Glove Service to Drinks Connoisseurs
Smirnoff Readies Real-time Social Hub
Advertising march 21, 2013

High-End Whisky Is Inspired By Norse Mythology

Highland Park balances engagement of existing and potential consumers with the creation of a new and imaginative product.

Advertising december 22, 2011

Absolut Vodka Creates Paper Shadow Installation At A Parisian Bus Stop

The vodka brand collaborated with a German artist to create a paper shadow work that is both ad and public art piece.

Advertising september 9, 2011

PSFK Future Of Retail Tastemakers: Paul Taylor Of Diageo

PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe is the future of retail.


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