http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/absolut-vodka-creates-paper-shadow-installaion-at-a-parisian-bus-stop.html Thu, 22 Dec 2011 19:04:39 +0000 The vodka brand collaborated with a German artist to create a paper shadow work that is both ad and public art piece. ]]> http://www.psfk.com/2011/09/psfk-future-of-retail-tastemakers-paul-taylor-of-diageo.html Fri, 09 Sep 2011 17:20:38 +0000 PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe is the future of retail.]]> http://www.psfk.com/2011/08/5th-distilled-reinvents-the-gin-market.html Mon, 08 Aug 2011 20:05:46 +0000 In an effort to change gin's reputation as a spirit and enlarge its imbibing audience, 5th Distilled Gin underwent a product reformulation and packaging redesign.]]> http://www.psfk.com/2011/08/art-in-the-ages-new-liquor-rhuby.html Wed, 03 Aug 2011 11:38:00 +0000 The people who brought us Root and Snap introduce a new spirit made from rhubarb, beets, carrots and other botanicals.]]> http://www.psfk.com/2011/07/springwise-bacardi-turns-facebook-%e2%80%98likes%e2%80%99-into-real-world-events.html Tue, 19 Jul 2011 11:10:46 +0000 The spirits manufacturer is featuring fans' Facebook 'likes' in a series of events, titled 'Like It Live, Like It Together,' in an effort to transcend the boundary between the online and offline worlds.]]> http://www.psfk.com/2009/06/putting-the-social-back-into-social-media-tasting-sessions.html Tue, 23 Jun 2009 15:41:37 +0000 We’ve covered the emergence of the social media tasting trend before and are interested in seeing the likes of Macallan dipping their toes in. We’re sure other brands will follow. One of the most powerful pieces of feedback that we’ve heard about social media tastings, by the likes of Twitter Taste Live, is the fact that they aren’t very sociable if you are at the actual event. Everyone is busy twittering, taking photographs and broadcasting their digital opinions around the web. It works well if you are stuck at home, joining in remotely. But as a physical event, surrounded byRead more...]]>