http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/google-punishes-itself-for-allegedly-creating-self-serving-sponsored-posts-headlines.html Wed, 04 Jan 2012 22:30:36 +0000 The search giant seems to have violated its own link buying policies with a recent campaign for their browser, Chrome, and has promised to demote themselves in their search rankings. ]]> http://www.psfk.com/2011/01/facebooks-sponsored-stories-social-actions-become-ads.html Tue, 25 Jan 2011 20:12:15 +0000 The social network has created a remarkable new ad platform based on friend activity. ]]> http://www.psfk.com/2008/12/philippine-culture-in-hd.html Thu, 18 Dec 2008 15:37:16 +0000 Burnwater, a Philippine-based design firm, has teamed up with a lifestyle magazine (Rogue), a literary publication (Story), a recording studio (Wombworks) and a bookstore chain (Fully Booked) to produce a streaming HD video site called Pelicola.tv (“pelikula” is Tagalog for “movie”). The site aims to be an insider’s guide to the country’s cultural hotspots, influential tastemakers and local music scene. The site’s adfilm revenue model notably follows the growing trend of quality content as advertising, and was admittedly inspired by BMW’s “The Hire” series and the Cartier Love campaign. Other companies can get involved by working with Story to create sponsored short films that will beRead more...]]>