Sponsorship innovation and ideas

Your go-to source for new
Sponsorship ideas and inspiration

Tag: Sponsorship

Fred Perry Supports Working-Class Young Athletes In Urban Ping Pong Tournament

Popular tennis clothing line targets young table tennis players from the grassroots as tribute to their humble...

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Watch MTV Music Videos With Your Taco Bell Meal

In leading up to the VMA, Taco Bell had a themed meal box which allowed diners to access exclusive content via...

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Levi’s, Swoon & Cat Solen Collaborate On Short Film [Video]

The brand continues its string of smart and culturally-relevant collaborations, sponsoring a short film about...

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(Video) Burn Ignites A Fire

Coke's energy drink presents a short film capturing the passion skateboarders (and other athletes) have for...

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YouTube’s Life In A Day Project

A collaboration Google, Directors Ridley Scott, Kevin Macdonald and the YouTube community invites aspiring...

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Playing With Cadbury’s Spots V Stripes

A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.

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Measuring The Value Of A Sponsorship: Nike’s World Cup Buzz

According to a recent Nielsen report, the buzz generated by the "Write the Future" campaign exceeds that of...

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George Parker: And the Host of the 2016 Olympiad Is… Corporate America!

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising...

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MEDIA ARTS MONDAYS:
Game-Changing Sponsors

For most of us, sports touch our lives on a daily basis. We play sports, watch sports on TV, read about sports...

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