A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
How The Youth Generation Is Transforming Mobile Technology – Debbie Forster, Apps For Good [Video]
21 october 2012
President shows how teens are designing apps to address common social issues.
David Beckham Surprises Olympic Fans In adidas Photo Booth [Video]
28 july 2012
International sports star makes an unexpected visit to a London shopping mall to promote the sponsor of the 2012 games.
How Will Sponsored Viewing Sites Affect Public Opinion Of The Olympics? [Headlines]
27 july 2012
A look at the effect that sponsorship of public viewing spaces will have on Londoners' perception of the Games.
Fred Perry Supports Working-Class Young Athletes In Urban Ping Pong Tournament
28 november 2011
Popular tennis clothing line targets young table tennis players from the grassroots as tribute to their humble heritage.
Watch MTV Music Videos With Your Taco Bell Meal
29 august 2011
In leading up to the VMA, Taco Bell had a themed meal box which allowed diners to access exclusive content via QR codes.
Levi’s, Swoon & Cat Solen Collaborate On Short Film [Video]
28 april 2011
The brand continues its string of smart and culturally-relevant collaborations, sponsoring a short film about a NYC-based graffiti artist.
(Video) Burn Ignites A Fire
9 august 2010
Coke's energy drink presents a short film capturing the passion skateboarders (and other athletes) have for their sport of choice.
YouTube’s Life In A Day Project
8 july 2010
A collaboration Google, Directors Ridley Scott, Kevin Macdonald and the YouTube community invites aspiring filmmakers to participate in a global experiment.
Playing With Cadbury’s Spots V Stripes
6 july 2010
A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.
Measuring The Value Of A Sponsorship: Nike’s World Cup Buzz
15 june 2010
According to a recent Nielsen report, the buzz generated by the "Write the Future" campaign exceeds that of official World Cup sponsor Adidas.
George Parker: And the Host of the 2016 Olympiad Is… Corporate America!
7 october 2009
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
MEDIA ARTS MONDAYS:
20 april 2009
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
Museum Guide Feels Like AI But Is Powered By Humans
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed