A PSFK Report On
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Stay Warm Longer With Solar-Harnessing Jackets
29 january 2016
Unlike most heat-storing material, this garment stays lightweight
How Push Notifications Will Transform Sports
4 february 2014
The NFL is testing iBeacon technology to enhance the fan experience.
Social Content Provides A New Way To Come Out
11 december 2013
Sharable videos and tweets are a candid and continuous medium for young people to declare their sexuality devoid of hasty labeling.
Virtual Sports May One Day Take Over National Leagues [Video]
16 october 2013
Researchers have discovered a way to merge the athletics and gaming industries with an exciting new concept.
Nike Remaps The London Tube Based On FuelBand Points
2 september 2013
The sportswear giant finds yet another way to push fitness levels.
Honda’s Light And Sound Installation Recreates Record-Breaking Race [Video]
2 august 2013
Ayrton Senna’s 1989 lap becomes the focus of the brand’s new short.
Google Glass For Swimmers
8 may 2013
Swimming joins the list of sports that can use hard data to track athletes progress over time.
The Life Of The Man Who Created The First Global Fitness Brand
27 march 2013
Bodybuilding guru Joe Weider built up a fitness empire and transformed Arnold Schwarzenegger into a globally recognized celebrity.
New Balance 3D Printed Shoes Can Run In Races
14 march 2013
The sportswear company has successfully had an athlete run a race in their custom built footwear.
Courtroom Photograph Captures Pistorius’ Pain
26 february 2013
An arresting image from Olympian Pistorius' trial expresses the South African's emotional turmoil as he faces allegations that he murdered his girlfriend.
Should Lance Armstrong Be Banned From Quantified Self Platforms?
11 february 2013
Still an active participant on Strava -- a social media fitness platform, the cyclist is irritating fellow contributors.
Getty Curates Photo Selection Based On Social Media Trends
16 january 2013
The Feed is a new site that highlights the latest trending topics for relevant news, sports, and entertainment imagery.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
The Internet Of Things Can Help You Find Your Green Thumb
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots