Tag: Sports
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Creative concept encourages runners by giving them meaningful incentives to exercise.
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New York's Super Bowl bound football team will turn to social media to appeal to supports.
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A new business model in the exercise industry creates packages of fun fitness experiences, offering consumers...
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New monitoring bracelet turns your moves into NikeFuel to help you set and achieve you fitness goals.
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Refurbished gym in New York's Lower East Side offers a complete sporting experience for exclusive members.
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Sports giant Nike launches their 'Make it Count' campaign to help everyone keep their resolutions for 2012 by...
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The Visa You+10 Draft helps you pick out your 10 BFFs based on your social media interactions.
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Advances in sensor technology and fabrics are transforming ordinary clothing into wearable health diagnostic...
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The Raider Trial Camp outdoor footwear can be zipped up and conveniently packed away.
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Strongbow created a night time surfing event to mark the start of a new season.
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Winter's Angry campaign invites you to battle it out with extreme weather conditions,
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The retired NBA star sets his eyes on the wine-making business and aims to hit the high-end Chinese market.
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Popular tennis clothing line targets young table tennis players from the grassroots as tribute to their humble...
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The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of...
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The popular shoe and sports apparel company sees a self-funding distribution network in the high-volume market...
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Visually impaired football players use tracking technology and three-dimensional sounds to engage with former...
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Britain's online video service LOVEFiLM embarks on an alternative promotional campaign that features former...
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Global sports brand aims to change local perceptions about running with its advertising campaign.
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Researchers at Standford University are able to measure the impact of sport-related head injuries with this...
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Grantland's book will feature the best sports writing from the site as well as a host of print exclusives.
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A new short film gives some backstory on the creation of the futuristic shoe and its association with Back...
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Sky partnered with Sainsbury's to highlight it's iPad sports service Sky Go.
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Nike has come out with products that are catered to stylish active women who want top notch performance out of...
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Google is working with ESPN to have sports updates show up on the search page as you type in the name of your...
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Al-Jazeera's recent maneuvers in sports reveal an overarching strategy to expand internationally, not only...
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A daily jog around the park sounds like a great way to look and feel young, but how do you really look after...
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Cowabunga! Santa Cruz has come out with five skate decks that pay tribute to The Simpsons.
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A new experience of an extreme sport from purveyors of hip arts and culture, Red Bull.
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This new piece of technology help your spy fantasies become a reality.
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A prototype of the London 2012 Olympic Torch by designers BarberOsgerby has been unveiled.
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