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Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]

Personalization Leads Nike’s Retail Game Plan for 2016

The NBA Offers Advertisers A Touch of Virtual Reality

Vibrating Jerseys Introduce a Fourth Dimension of Fandom

Your Phone Could Help You Become the Ultimate Super Bowl Fan

Six Sports Tech Trends Emerging In 2016

Tracking Under Armour’s 5 Steps to Building a Brand Ecosystem

New Balance Develops Uniform 3D-Printed Soles That Adapt to Forces Underfoot

adidas’ Intelligent Robots Will Have Your Feet Covered Faster Than Ever

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