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Sports Illustrated
Home february 16, 2016

PSFK Pulse: Virtual Reality Bikinis and Barbie Smart Homes

Kickstart your day with a coat that turns into a tent and a $15 cup of coffee

Culture october 9, 2013

10 Stories You Need To Know Today

Password hackers explore new boundaries and the BBC launches Playlister while Brits waste 5.5 days per year to slow computers.

Design june 4, 2013

10 Stories You Need To Know Today

Why big data is not truth, fans attack Gillette's Superman campaign and Google Glass gets a porn app.

Advertising february 13, 2013

Lexus Print Ad ‘Hides’ Swimsuit Models In The Background [Video]

For the interactive ad in Sports Illustrated's special issue, girls blend in with the scenery until user's scan the QR code on the page.

Advertising october 10, 2012

Lexus Print Ad Features Music & Headlights That Turn On And Off [Video]

The new campaign in Sports Illustrated comes to life when readers place an iPad version of the ad underneath, with the wheels spinning as if the image of the car is in motion.

Advertising july 4, 2012

Sports Illustrated Returns To TV As Sponsored Lexus Program [Headlines]

The show will premiere Tues., July 24th at 9 p.m. on the NBC Sports Network in advance of the London 2012 Olympics Games Opening Ceremony.

Design december 13, 2011

Sports Illustrated Lets Fans Choose Its Cover Via Facebook

The magazine asks users to rank their top five sports moments of the year.

Advertising march 7, 2011

Seamless Multi-Channel Experiences and The Dynamic Social Web

Nellymoser's John Puterbaugh talks to PSFK in anticipation of his upcoming presentation at our Future of Mobile Marketing Salon in Austin.

Advertising february 15, 2011

Sports Illustrated Swimsuit Issue Meets Mobile Tags

The magazine's 2011 edition will feature Microsoft Tags, allowing readers to access additional content using their mobile phones.

Technology june 7, 2010

Five Great HTML5 Examples

Inspiration from recent HTML5 developments and how publications could potentially benefit from it.

Advertising march 23, 2010

To Launch An App, Or Not?

How can brands decide whether launching a mobile app makes sense for their business and customer base?

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