http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:00:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/jogging-social-good.html Thu, 09 Feb 2012 14:45:13 +0000 Creative concept encourages runners by giving them meaningful incentives to exercise. ]]> http://www.psfk.com/2012/02/google-hangout-new-yor-giants-headlines.html Thu, 02 Feb 2012 22:10:08 +0000 New York's Super Bowl bound football team will turn to social media to appeal to supports. ]]> http://www.psfk.com/2012/02/daily-deals-fitness-activities.html Wed, 01 Feb 2012 18:28:26 +0000 A new business model in the exercise industry creates packages of fun fitness experiences, offering consumers a break from strict schedules and activity monotony.]]> http://www.psfk.com/2012/01/track-your-activity-with-the-nike-fuelband.html Fri, 20 Jan 2012 14:15:21 +0000 New monitoring bracelet turns your moves into NikeFuel to help you set and achieve you fitness goals.]]> http://www.psfk.com/2012/01/nike-private-basketball-court.html Thu, 19 Jan 2012 14:00:31 +0000 Refurbished gym in New York's Lower East Side offers a complete sporting experience for exclusive members. ]]> http://www.psfk.com/2012/01/nike-make-it-count-twitter.html Mon, 09 Jan 2012 15:46:00 +0000 Sports giant Nike launches their 'Make it Count' campaign to help everyone keep their resolutions for 2012 by providing a network of support. ]]> http://www.psfk.com/2012/01/facebook-visa-super-bowl.html Tue, 03 Jan 2012 15:58:30 +0000 The Visa You+10 Draft helps you pick out your 10 BFFs based on your social media interactions.]]> http://www.psfk.com/2011/12/faster-fashion-intelligent-textiles-monitor-personal-biometrics.html Wed, 14 Dec 2011 17:31:47 +0000 Advances in sensor technology and fabrics are transforming ordinary clothing into wearable health diagnostic devices.]]> http://www.psfk.com/2011/12/timberland-creates-foldable-eco-friendly-hiking-shoes-gallery.html Tue, 13 Dec 2011 15:50:04 +0000 The Raider Trial Camp outdoor footwear can be zipped up and conveniently packed away. ]]> http://www.psfk.com/2011/12/australian-surfers-welcome-summer-with-neon-wetsuits-surfboards.html Fri, 09 Dec 2011 15:35:33 +0000 Strongbow created a night time surfing event to mark the start of a new season. ]]> http://www.psfk.com/2011/12/nike-wants-you-to-fight-winter-with-interactive-mini-games.html Tue, 06 Dec 2011 15:30:20 +0000 Winter's Angry campaign invites you to battle it out with extreme weather conditions, ]]> http://www.psfk.com/2011/11/yao-ming-launches-signature-wines-for-chinese-market.html Mon, 28 Nov 2011 18:49:31 +0000 The retired NBA star sets his eyes on the wine-making business and aims to hit the high-end Chinese market. ]]> http://www.psfk.com/2011/11/fred-perry-supports-working-class-young-athletes-in-urban-ping-pong-tournament.html Mon, 28 Nov 2011 17:31:35 +0000 Popular tennis clothing line targets young table tennis players from the grassroots as tribute to their humble heritage.]]> http://www.psfk.com/2011/11/adidas-unveils-first-corporate-blog-maintained-by-employees.html Tue, 22 Nov 2011 16:57:49 +0000 The sports apparel leader lets the world into its heart and company values as it showcases a wide variety of articles written by Adidas group staff. ]]> http://www.psfk.com/2011/11/adidas-set-to-launch-1-shoe-in-india.html Mon, 21 Nov 2011 18:18:21 +0000 The popular shoe and sports apparel company sees a self-funding distribution network in the high-volume market. ]]> http://www.psfk.com/2011/11/pepsi-hosts-a-soccer-match-between-blind-vs-the-blinded.html Tue, 08 Nov 2011 18:07:17 +0000 Visually impaired football players use tracking technology and three-dimensional sounds to engage with former footballers in a match of "blind football."]]> http://www.psfk.com/2011/11/sprint-vertizing-ad-campaign-features-ex-olympics-runner-to-trail-banners-around-london.html Tue, 08 Nov 2011 16:44:43 +0000 Britain's online video service LOVEFiLM embarks on an alternative promotional campaign that features former Olympian runner Jamie Baulch.]]> http://www.psfk.com/2011/11/nike-wants-to-make-jogging-cool-in-china.html Thu, 03 Nov 2011 12:09:05 +0000 Global sports brand aims to change local perceptions about running with its advertising campaign. ]]> http://www.psfk.com/2011/10/mouthguards-with-sensors-record-head-injuries.html Fri, 14 Oct 2011 11:45:47 +0000 Researchers at Standford University are able to measure the impact of sport-related head injuries with this mouthguard sensor. ]]> http://www.psfk.com/2011/10/web-magazine-to-release-quarterly-volume-that-looks-and-feels-like-a-basketball.html Fri, 07 Oct 2011 12:05:40 +0000 Grantland's book will feature the best sports writing from the site as well as a host of print exclusives.]]> http://www.psfk.com/2011/09/the-full-story-of-the-nike-mag-video.html Tue, 20 Sep 2011 13:57:00 +0000 A new short film gives some backstory on the creation of the futuristic shoe and its association with Back to the Future.]]> http://www.psfk.com/2011/09/ipad-shopping-cart-aimed-at-sports-fans-trials-in-uk-supermarket.html Thu, 01 Sep 2011 12:54:35 +0000 Sky partnered with Sainsbury's to highlight it's iPad sports service Sky Go.]]> http://www.psfk.com/2011/08/nike-engineers-skin-like-armor-for-active-women.html Mon, 29 Aug 2011 12:33:36 +0000 Nike has come out with products that are catered to stylish active women who want top notch performance out of their activewear.]]> http://www.psfk.com/2011/08/google-and-espn-give-you-sports-updates-as-you-search-for-them-headlines.html Tue, 23 Aug 2011 14:53:25 +0000 Google is working with ESPN to have sports updates show up on the search page as you type in the name of your favorite team. Pretty soon, you won't have to dig for the info on the homepage anymore.]]> http://www.psfk.com/2011/08/al-jazeera-to-broadcast-in-europe.html Tue, 02 Aug 2011 17:59:49 +0000 Al-Jazeera's recent maneuvers in sports reveal an overarching strategy to expand internationally, not only regionally.]]> http://www.psfk.com/2011/08/does-jogging-really-make-you-look-younger.html Mon, 01 Aug 2011 15:03:32 +0000 A daily jog around the park sounds like a great way to look and feel young, but how do you really look after three or four laps?]]> http://www.psfk.com/2011/07/i-will-not-skateboard-in-the-halls.html Fri, 29 Jul 2011 11:00:08 +0000 Cowabunga! Santa Cruz has come out with five skate decks that pay tribute to The Simpsons.]]> http://www.psfk.com/2011/07/soundwave-wired-up-surfers-catch-the-sound-of-the-big-waves.html Thu, 07 Jul 2011 15:40:55 +0000 A new experience of an extreme sport from purveyors of hip arts and culture, Red Bull. ]]> http://www.psfk.com/2011/07/james-bond-inspired-water-jetpack-concept-takes-you-high.html Tue, 05 Jul 2011 11:10:00 +0000 This new piece of technology help your spy fantasies become a reality.]]> http://www.psfk.com/2011/06/london-reveals-olympic-torch-design.html Thu, 09 Jun 2011 13:01:56 +0000 A prototype of the London 2012 Olympic Torch by designers BarberOsgerby has been unveiled.]]>