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Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Advertising august 25, 2016

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Arts & Culture august 22, 2016

How The Visually Impaired Tuned Into Rio’s Olympic Coverage

Live audio descriptions allow all people to experience the thrills of the world's largest sporting events as they happen

Advertising august 19, 2016

How Samsung Is Keeping Olympic Athletes Connected In Rio

Athletes have been given special edition phones to promote the spirit of the games with friends and fans

[News] Instagram launches Events channel to cover concerts and sporting events
Fitness / Sport august 18, 2016

Wilson Has Crafted The Most Intelligent Football Ever Made

The futuristic ball provides data feedback on each throw to help players improve their game

Advertising august 18, 2016

McDonald’s Is Encouraging Kids To Play With Free Activity Trackers

Inspired by the summer Olympics, the fast food chain is handing out pedometers instead of toys in their Happy Meals

Design august 17, 2016

How Nike’s New Apparel System Is Driving Olympic Performance

Two years on the making, the unique garments are designed to give athletes maximum aerodynamic efficiency

Advertising august 16, 2016

Heineken Helps Sports Fans Find Soccer-Friendly Pubs

The newly designed mobile site matches travelers to bars that are showing the games they want to watch

Culture august 16, 2016

Receive Olympic Coverage Via Live Text

The New York Times is experimenting with a new way to communicate breaking news for the Rio 2016 Games

Technology august 16, 2016

This Wearable Helps The US Women’s Olympic Volleyball Team Monitor Their Jumps

The VERT Monitor helps coaches keep track of performance and lets players train smarter

Fashion august 15, 2016

Oakley’s Olympic Shades Help Athletes Perform

A new set of specially-tinted shades are designed to filter light and create an artificial color spectrum optimized for sport

Fashion august 12, 2016

How Lululemon Equipped Canada’s Olympic Team

The high-performance gear was designed in consultation with the athletes and created using the brand's proprietary technologies

Fashion august 11, 2016

Under Armour’s Golf Shoe Can Track Your Fitness As You Play

Created using one of the brand's running sneakers as its base, the new offering can monitor distance traveled and calories burned on the course

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