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Social Media september 13, 2016

Social Media Connects Fitness Brands To Athletes

Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer

Advertising september 12, 2016

China Breaks Down Its Borders In This Unique Advertising Campaign

A new ad for Harbin Beer shows athletes playing sports with neighboring countries, urging people to look beyond national identity

Millennials september 12, 2016

Snapchat Is Bringing Real-Time Sports Scores Filters To High School Athletics

Students will now be able to overlay their school’s scoreboard filters above their photo and video selections

Fitness & Sport september 12, 2016

Hiking Boots Will Vibrate To Give You GPS Directions

The Bluetooth-enabled footwear will help ensure you're never lost

Technology august 31, 2016

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Travel august 30, 2016

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Automotive august 30, 2016

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Health august 30, 2016

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

Gaming & Play august 30, 2016

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Arts & Culture august 30, 2016

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Fashion august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Advertising august 25, 2016

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Entertainment august 22, 2016

How The Visually Impaired Tuned Into Rio’s Olympic Coverage

Live audio descriptions allow all people to experience the thrills of the world's largest sporting events as they happen


[News] Instagram launches Events channel to cover concerts and sporting events
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