A PSFK Report On
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Breathable Fabric Uses Tiny Cells to Enhance Athleticism
23 february 2016
Bio-skins could go mainstream with the advent of programmable textiles
The Value of Uniting Compatible Consumers
2 february 2016
Does liking the same product make two people compatible?
Shock Yourself into a New, Chiseled Body
16 september 2015
Sportswear with muscle-targeting electrodes wants to give you the most effective workout yet
Air Sports Step Forward with Oakley Future Sport Project
2 january 2015
Wearable Experiments teams up with outdoor wear brand to rethink extreme sports
More Apparel Taking Cues from Space Travel
17 december 2014
When thinking of dressing the present and the future, an extraterrestrial trip fifty years into the past is all you need
The North Face Launches Warm Weather Collection
26 february 2014
The brand's Mountain Athletics line is a collection of lightweight apparel suited for hot temperatures.
H&M Enters The Fitness Space With New Fashion Line [Pics]
9 december 2013
The clothing giant is releasing a new athletic wear collection beginning next year.
Nike Remaps The London Tube Based On FuelBand Points
2 september 2013
The sportswear giant finds yet another way to push fitness levels.
Reebok’s Heat-Reactive Sneakers Mold To Wearer’s Foot [VIDEO]
8 july 2013
The sportswear brand's new line of running shoes shrinks to fit when heated with a hairdryer.
FILA Creates Paper Dolls To Match Its New Shoes [Pics]
27 february 2013
The sportswear brand uses foldable art for its latest campaign.
High-Speed Nike Running Suit Inspired By The Golf Ball [Pics]
14 may 2012
Tiny dimples cover this trackwear to provide more aerodynamic movement for runners.
Non-Sponsor Nike Is The Brand Most Associated With Olympics [Headlines]
23 february 2012
World famous sportswear company is closely tied with international sport competition even without direct affiliation.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed