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September 14, 2009

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A Look At This Year’s Back-To-School Campaigns

A Look At This Year's Back-To-School Campaigns

By Anjali Ramachandran

As kids in the US head back to school to start the new academic year, Ypulse has a nice summary of back-to-school marketing campaigns that worked.

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June 24, 2009

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OXO: A Fresh Look at Office Supplies

OXO: A Fresh Look at Office Supplies

By Nicko Margolies

OXO, an innovative consumer products company, recently created an exclusive line of office products for Staples.  The designs hope to make office supplies more efficient, easier to use and just maybe, a little sexier.  From yet another design for easier stapling, to new pushpins and magnets, the OXO designs certainly look like a fresh redesign to old office stand-bys.

The rubbery products are given the title, GOOD GRIPS, but OXO also redesigned some scissors to include a little switch to cross the blades, creating a simple box-cutting mode.  The question remains, will consumers pick up a higher price for better design?
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