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	<title>PSFK &#187; starbucks</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>(Pics) Starbucks Concept Store, London</title>
		<link>http://www.psfk.com/2009/11/pics-starbucks-concept-store-london.html</link>
		<comments>http://www.psfk.com/2009/11/pics-starbucks-concept-store-london.html#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:25:01 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51798</guid>
		<description><![CDATA[Starbucks is testing a new logo and store design in London.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/pics-starbucks-concept-store-london.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Starbucks iPhone App Enables Payment by Phone</title>
		<link>http://www.psfk.com/2009/09/starbucks-iphone-app-enables-payment-by-phone.html</link>
		<comments>http://www.psfk.com/2009/09/starbucks-iphone-app-enables-payment-by-phone.html#comments</comments>
		<pubDate>Thu, 24 Sep 2009 18:22:37 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iPhone application]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47987</guid>
		<description><![CDATA[Starbucks has introduced two new iPhone applications, one of which will allow customers to order and pay for their coffee right from their phone. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/starbucks-iphone-app-enables-payment-by-phone.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Long Tail of Coffee Adds To Starbucks&#8217; Identity Crisis</title>
		<link>http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html</link>
		<comments>http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html#comments</comments>
		<pubDate>Mon, 21 Sep 2009 14:27:24 +0000</pubDate>
		<dc:creator>Caleb Kramer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[caribou]]></category>
		<category><![CDATA[citizen bean]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[dunkin donuts]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[fair trade]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[long tail]]></category>
		<category><![CDATA[mcafe]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[utopian]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47522</guid>
		<description><![CDATA[Over the past year we’ve noticed experimentation in Starbucks’ marketing, a reflection of an identity crisis in the industry as “mass-market powerhouses” McDonald’s and Dunkin’ Donuts use the recession to rise from below. On the opposite front gourmet coffee startups are beginning to present the premium quality Starbucks once used as its primary selling point. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brands Buy Media To Save Consumers From Advertising</title>
		<link>http://www.psfk.com/2009/09/brands-buy-media-to-save-consumers-from-advertising.html</link>
		<comments>http://www.psfk.com/2009/09/brands-buy-media-to-save-consumers-from-advertising.html#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:14:35 +0000</pubDate>
		<dc:creator>Caleb Kramer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[60 minutes]]></category>
		<category><![CDATA[Freshjive]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Hyundai Card]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[Philips]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46746</guid>
		<description><![CDATA[Dropping a total of $2.2 million dollars, South Korea's Hyundai Card has bought out all media space in the newly opened subway station just outside their building. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/brands-buy-media-to-save-consumers-from-advertising.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Help John Grant Edit His New Book “Co-Opportunity” [Part 3]</title>
		<link>http://www.psfk.com/2009/09/help-john-grant-edit-his-new-book-%e2%80%9cco-opportunity%e2%80%9d-part-3.html</link>
		<comments>http://www.psfk.com/2009/09/help-john-grant-edit-his-new-book-%e2%80%9cco-opportunity%e2%80%9d-part-3.html#comments</comments>
		<pubDate>Thu, 10 Sep 2009 07:00:19 +0000</pubDate>
		<dc:creator>John Grant</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Co-Opportunity]]></category>
		<category><![CDATA[community capital]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[farming]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food chain]]></category>
		<category><![CDATA[john grant]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[supply chain]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46285</guid>
		<description><![CDATA[This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley &#038; Sons Limited, January 2010. This extract section 3 of the book – Information and Ethical Consumerism.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/help-john-grant-edit-his-new-book-%e2%80%9cco-opportunity%e2%80%9d-part-3.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Kamakura Starbucks Concept Shop</title>
		<link>http://www.psfk.com/2009/09/kamakura-starbucks-concept-shop.html</link>
		<comments>http://www.psfk.com/2009/09/kamakura-starbucks-concept-shop.html#comments</comments>
		<pubDate>Wed, 09 Sep 2009 20:39:03 +0000</pubDate>
		<dc:creator>Janice Chow</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coffee house]]></category>
		<category><![CDATA[concept shop]]></category>
		<category><![CDATA[Japanese house]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[renewal of brand]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=45140</guid>
		<description><![CDATA[As part of a series of sophisticated concept shops in Japan, the Kamakura Starbucks is designed to resemble a wooden Japanese-style home. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/kamakura-starbucks-concept-shop.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interview With Starbucks Designer Liz Muller, Creator of 15th Avenue E</title>
		<link>http://www.psfk.com/2009/07/interview-with-starbucks-designer-liz-muller-creator-of-15th-avenue-e.html</link>
		<comments>http://www.psfk.com/2009/07/interview-with-starbucks-designer-liz-muller-creator-of-15th-avenue-e.html#comments</comments>
		<pubDate>Thu, 30 Jul 2009 07:00:40 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[15th ave e]]></category>
		<category><![CDATA[15th avenue e]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[mercantile]]></category>
		<category><![CDATA[oike place]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[seattle]]></category>
		<category><![CDATA[slow coffee]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=40085</guid>
		<description><![CDATA[PSFK got in touch with Liz Muller who is Director of Global Concept Design and interviewed her on the phone about the 15th Avenue E concept store they had rolled out in Seattle, the reasons behind it and the company's plans for the future.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/interview-with-starbucks-designer-liz-muller-creator-of-15th-avenue-e.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Inside Starbucks New Stealth Store: 15th Avenue E Coffee and Tea</title>
		<link>http://www.psfk.com/2009/07/inside-starbucks-new-stealth-store-15th-avenue-e-coffee-and-tea.html</link>
		<comments>http://www.psfk.com/2009/07/inside-starbucks-new-stealth-store-15th-avenue-e-coffee-and-tea.html#comments</comments>
		<pubDate>Wed, 29 Jul 2009 07:00:33 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[15th avenue e]]></category>
		<category><![CDATA[cafe]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Green Team]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[stealth store]]></category>
		<category><![CDATA[store design]]></category>
		<category><![CDATA[tea]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=40037</guid>
		<description><![CDATA[Last Friday, the Seattle based corporation opened their first 'stealth store' called 15th Avenue E Coffee and Tea - a cafe "inspired by Starbucks". Our PSFK spy got herself down to the store opening and snapped some of these photos. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/inside-starbucks-new-stealth-store-15th-avenue-e-coffee-and-tea.html/feed</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Starbucks’ Latest Advertising Campaign – A Mix Of The Old And The New</title>
		<link>http://www.psfk.com/2009/05/starbucks%e2%80%99-latest-advertising-campaign-%e2%80%93-a-mix-of-the-old-and-the-new.html</link>
		<comments>http://www.psfk.com/2009/05/starbucks%e2%80%99-latest-advertising-campaign-%e2%80%93-a-mix-of-the-old-and-the-new.html#comments</comments>
		<pubDate>Wed, 20 May 2009 14:25:54 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=33583</guid>
		<description><![CDATA[

Starbucks’ new advertising campaign is perhaps not particularly noteworthy to many of us, given that there are tens of brands that try to use social media to prop their brand up everyday &#8211; they are putting up posters in six major US cities and challenging users to be the first to find and post pictures on Twitter. What is interesting however, is the motivation behind the campaign, as explained by Chris Bruzzo, Starbucks’ Vice President of brand, content and online. From the New York Times:

Each year, people race to post the first photos of Starbucks shops decorated in red for [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/starbucks%e2%80%99-latest-advertising-campaign-%e2%80%93-a-mix-of-the-old-and-the-new.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Peep Insights: The Latest in the Coffee Wars</title>
		<link>http://www.psfk.com/2009/05/peep-insights-the-latest-in-the-coffee-wars.html</link>
		<comments>http://www.psfk.com/2009/05/peep-insights-the-latest-in-the-coffee-wars.html#comments</comments>
		<pubDate>Mon, 11 May 2009 20:52:56 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[Price]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32957</guid>
		<description><![CDATA[

Last Wednesday was National Beverage Day, a little-known holiday that inspired us to examine the new McCafé coffee line, from McDonalds.
Perhaps an unlikely chain vying for a piece of the caffeinated pie, but with this week’s launch, McDonald’s introduced an expanded McCafé coffee line, featuring cappuccinos, mochas and lattes. The specialty offerings are available at 11,000 locations (out of 14,000) nationwide. And taking a page from the coffeehouse playbook, McDonald’s customers can customize any drink with flavored syrups, steamed milk or whipped cream.
While Starbucks battles the stigma of the recession-unfriendly “4 dollar coffee,” a coffee run at McDonald’s will set [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/peep-insights-the-latest-in-the-coffee-wars.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fairtrade Products Get Record Sales</title>
		<link>http://www.psfk.com/2009/02/fairtrade-products-get-record-sales.html</link>
		<comments>http://www.psfk.com/2009/02/fairtrade-products-get-record-sales.html#comments</comments>
		<pubDate>Thu, 19 Feb 2009 19:24:18 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[fairtrade]]></category>
		<category><![CDATA[Sainsbury&#8217;s]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/02/fairtrade-products-get-record-sales.html</guid>
		<description><![CDATA[
Hey &#8211; it&#8217;s not all doom and gloom. Especially if you&#8217;re a brand trying to do good: the Financial Times report  that retail sales of Fairtrade products, led by bananas and coffee, have risen to a record high of &#163;700m up 47 per cent in 2008 on a year earlier. Apparently, much of this has been driven by larger brands like Starbucks and J Sainsbury who have &#8220;boosted&#8221; their commitment to Fairtrade products and ethical trading.
Financial Times


By Piers Fawkes &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments &#124; More stories in: Advertising &#38; Branding,  Food &#38; Drink,  [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/02/fairtrade-products-get-record-sales.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Starbucks Fueled Higher Quality Competition &amp; Home Brewing Alternative</title>
		<link>http://www.psfk.com/2008/12/starbucks-fueled-higher-quality-competition-home-brewing-alternative.html</link>
		<comments>http://www.psfk.com/2008/12/starbucks-fueled-higher-quality-competition-home-brewing-alternative.html#comments</comments>
		<pubDate>Mon, 29 Dec 2008 16:57:23 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2008/12/starbucks-fueled-higher-quality-competition-home-brewing-alternative.html</guid>
		<description><![CDATA[In reaction an previous piece in the Financial Times about the decline of Starbucks Thurston says that we should remember that Starbucks created a market for high quality coffee retail (to compete against perceived average quality of the Seattle brand's beverages). He also points out that the tastebud awakening that Starbucks encouraged also drove the popularity of home brewing...]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/starbucks-fueled-higher-quality-competition-home-brewing-alternative.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Starbucks Shared Planet</title>
		<link>http://www.psfk.com/2008/10/starbucks-shared-planet.html</link>
		<comments>http://www.psfk.com/2008/10/starbucks-shared-planet.html#comments</comments>
		<pubDate>Fri, 31 Oct 2008 15:29:07 +0000</pubDate>
		<dc:creator>Allison Mooney</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[Ethical Consumerism]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=17327</guid>
		<description><![CDATA[After hundreds of comments on My Starbucks Idea calling for recycling and improved social responsibility, Starbucks is upping their environmental efforts through a new program called &#8220;Shared Planet.&#8221; This commitment to doing business responsibly entails several &#8220;aspirational goals&#8221; to keep the company in the green.
According to a recent blog post by senior vice president Michelle Gass, they plan to meet the following goals by 2015:


 Environmental stewardship: 100% of our cups will be reusable or recyclable, and we will significantly reduce our environmental footprint through recycling, energy and water conservation and green construction.
 Ethical sourcing: buy and serve 100% responsibly [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/starbucks-shared-planet.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>As Starbucks Closes Stores, Biggby Coffee Opens New Ones</title>
		<link>http://www.psfk.com/2008/07/as-starbucks-closes-stores-biggby-coffee-opens-new-ones.html</link>
		<comments>http://www.psfk.com/2008/07/as-starbucks-closes-stores-biggby-coffee-opens-new-ones.html#comments</comments>
		<pubDate>Fri, 25 Jul 2008 18:40:21 +0000</pubDate>
		<dc:creator>Juan Guillermo Tornoe</dc:creator>
				<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Beaner's Coffee]]></category>
		<category><![CDATA[Biggsby Coffee]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Hispanics]]></category>
		<category><![CDATA[Latinos]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3687</guid>
		<description><![CDATA[As Fourbucks closes 19% of its stores, Michigan-based Biggby Coffee, formerly known as Beaner’s (yes Beaner’s) is celebrating the opening of their 100th store &#8211; a 30% increase since January 31st, 2008.
Back in January Biggby received a bit of press because of their name change. Some criticized them for caving into pressure from the “politically correct” crowd. I said it was a smart move. As the Detroit Free Press reported:
Juan Tornoe, an Austin, Texas-based Hispanic marketing consultant, said it’s clear to him and should be to anyone that Beaner’s name is about coffee, not contempt.
But the name change could be [...]]]></description>
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		<title>Site Visit: Starbucks&#8217;s Hear Music</title>
		<link>http://www.psfk.com/2005/06/site-visit-starbuckss-hear-music.html</link>
		<comments>http://www.psfk.com/2005/06/site-visit-starbuckss-hear-music.html#comments</comments>
		<pubDate>Thu, 16 Jun 2005 00:30:31 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[Music]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[hear music]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=128</guid>
		<description><![CDATA[With the news reported by Business Week (June 20 05) that Starbucks venture into music has been poorly received we decided to republish a previous review of the Santa Monica Hear Music store from PSFK.
Starbucks has set up 45 stores with a Hear Music service but only a few stores in places like Santa Monica and Miami are dedicated to the model. BW isn&#8217;t clear on whether the dedicated stores are not making money but they say:
[The poor perfomance in Austin] could be sign that Starbucks is misreading its customers. The city is full of tech-savvy music downloaders who carry [...]]]></description>
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