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Technology august 10, 2016

Sony’s New Store Bundles Products With Curated Experiences

The experience space in Times Square features items on rotations and revolves around customer interaction

Retail june 10, 2016

In The Age of Emoji, Brands Are Advertising With Icons

Installation brings Pepsi's new campaign to life with IRL emojis

Luxury january 29, 2016

Plumped Down in a Pod, Prepare to Plug In to Unplug

Traditional mindfulness delivered by a not-so-traditional medium

Mobile november 12, 2015

A Gift Guide You Can Walk Into Is Spreading Warm Wishes to Everyone

STORY, a retail store, curates gifts for everyone on the list and supports small businesses with the support of American Express OPEN

Work october 2, 2015

A Look at When Donald Robertson Art-Bombed a Retail Concept Store

STORY's first exhibit-cum-collection centered around just one person, and offered a lesson for big companies on brand amplification

Cities june 29, 2015

A Gallery-Inspired Store Sources Tomorrow’s Best Ideas, Today

In partnership with the Lexus Design Awards, STORY has curated a collection that explores future-thinking design elements from corners of the globe

Cities january 21, 2015

Yahoo Turns To Retail To Bring Journalists’ Voices To Life

Curated products at the Wellness Story store have been selected by personalities like Bobbi Brown and David Pogue

Work january 19, 2015

Explore 3D-Printed Earphones and a Rotating Gallery Space in Chelsea [Retail Tour]

Spend an afternoon checking out the Future of Retail at four spirited stops in Chelsea

Innovation december 31, 2014

Best of 2014: Reimagining The Retail Floor as a Hub for Community and Entertainment [PSFK FUTURE OF RETAIL NYC]

Founder of Story discusses how her rotating retail space merges merchandising, marketing, and business development to refresh content and connect to shopper needs and interests

Design & Architecture november 12, 2014

Target Teams Up with Concept Store for Curated Holiday Shop

STORY refreshes its merchandise and store design every 4-8 weeks, and the latest theme is 'Home for the Holidays'

Technology september 19, 2014

Intel Powers DIY 3D-Printed Robots

Owners have to choose the apps and print the skin of their 21st Century Robot

Luxury june 20, 2014

Retail Outpost Dedicated Soley To Keeping People Cool In The Summer Heat

STORY teamed up with Quirky and GE for its latest retail concept COOL.

Innovation may 12, 2014

17 Year Old Entrepreneur: Why Connections Need To Be Forged In The Real World [PSFK 2014]

In this video, Will Berman of Unwashed Denim and Rachel Shechtman of STORY talk about the importance of democratizing discovery.

Design & Architecture april 11, 2014

Rachel Shechtman: Top Tips For Young Entrepreneurs [PSFK 2014]

No idea is too big or too crazy, and don't let perfectionism get in the way of finishing a project.


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