http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:09:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/wieden-kennedy-technology-is-a-material-not-just-a-tool-video.html Fri, 11 Nov 2011 21:31:44 +0000 Two top creatives from the global ad agency discuss the importance of new kinds of storytelling that will encompass and take advantage of the new platforms we've developed for reaching our audiences.]]> http://www.psfk.com/2011/01/skype-and-the-granny-cloud-to-improve-teaching-in-india.html Wed, 19 Jan 2011 13:17:18 +0000 A wish for fairytale story telling has snowballed into a Skype supported platform for volunteers to buttress teaching methods in India.]]> http://www.psfk.com/2010/06/choose-your-own-adventure-touching-stories-brings-interactive-film-to-the-ipad.html Tue, 29 Jun 2010 11:08:49 +0000 The interactive movie opens opportunities for branded application - and have implications for storytelling and entertainment properties in general.]]> http://www.psfk.com/2009/03/good-ideas-in-storytelling-from-good-ideas-london.html Mon, 23 Mar 2009 18:18:02 +0000 This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. As part of the day of inspirational ideas, Colin Nightingale, Creative Producer of Punchdrunk and Founder of Gideon Reeling, introduced the audience to a new form of meaningful storytelling. By creating platforms for individuals to participate in their own entertainment, his storytelling design allows users to be part of the story as spectators, performers, and directors. Colin summarizes his work as part theater experience, part art installation, and partRead more...]]>