http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/joe-gebbia-be-successful-by-owning-the-story-video.html Wed, 16 Nov 2011 19:40:44 +0000 The founder of Airbnb and designer of Critbuns, explains why the key to selling an idea or product is all about creating the narrative behind it.]]> http://www.psfk.com/2011/10/interactive-novel-hopes-to-boost-tourism.html Tue, 11 Oct 2011 12:00:09 +0000 American writer Patrick Brian Miller hopes his electronic books would encourage more visitors to local towns and attractions. ]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-11.html Sat, 08 Oct 2011 16:06:46 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/barneys-goes-directly-to-bloggers-supporting-fresh-talent-via-new-media.html Sat, 08 Oct 2011 15:43:32 +0000 As part of its overall digital make-over, Barneys has been setting aside time each season to reach out directly to online influencers in an intimate setting.]]> http://www.psfk.com/2011/08/most-dangerous-u-s-cities-for-pedestrians-headlines.html Wed, 24 Aug 2011 16:21:41 +0000 A non-profit group studies the most dangerous cities in the U.S. for walking and Florida is at the top. ]]> http://www.psfk.com/2011/08/is-mad-men-the-greatest-novel-of-our-time-headlines.html Mon, 22 Aug 2011 15:07:19 +0000 Does 'Mad Men''s use of literary techniques in its TV series make it the greatest novel of our time?]]> http://www.psfk.com/2011/08/springwise-augmented-reality-app-takes-you-beyond-the-surface-of-your-neighbourhood.html Thu, 11 Aug 2011 12:06:38 +0000 Tagwhat is an augmented reality app that tells you the stories behind the buildings, shops and restaurants in your surroundings.]]> http://www.psfk.com/2011/03/necs-object-recognition-technology-identifies-fruit-origins.html Tue, 08 Mar 2011 15:48:36 +0000 A new "fruit identification system" allows consumers to know where the item comes from, without using bar-codes.]]> http://www.psfk.com/2010/10/ed-cotton-the-creative-pain-and-potential-of-real-storytelling.html Wed, 20 Oct 2010 15:46:15 +0000 It's been said that there are only 7 available plots and many have tried to reduce storytelling down to is barest essentials.]]> http://www.psfk.com/2010/08/psfk-presents-the-future-of-health-creative-agencies-respond.html Tue, 03 Aug 2010 15:09:16 +0000 PSFK challenged advertising and design agencies from around the world to react to the Future of Health report. They were tasked with developing concepts in the form of products, services or communications that addressed one or more of the needs set forth by UNICEF. ]]> http://www.psfk.com/2010/07/offf-review-innovative-storyteller-sam-winston.html Thu, 15 Jul 2010 10:50:34 +0000 PSFK talks to Sam Winston about his work deconstructing and recomposing classic stories.]]> http://www.psfk.com/2010/05/lessons-in-brand-and-social-media-storytelling.html Tue, 04 May 2010 10:34:31 +0000 Storytelling expert Michael Margolis explores the art of brand storytelling.]]> http://www.psfk.com/2010/05/video-rob-walker-psfk-conference-new-york-2010.html Mon, 03 May 2010 19:22:02 +0000 Rob Walker discusses Significant Objects, a project aimed at exploring the fluid relationship between objects and value.]]> http://www.psfk.com/2010/04/rob-walker-ignore-the-marketplace-the-story-is-the-value.html Tue, 13 Apr 2010 18:06:35 +0000 Rob Walker started off the day at PSFK's NYC Conference on Friday, April 9 with his presentation on Significant Objects, a project aimed at exploring the fluid relationship between objects and value.]]> http://www.psfk.com/2009/11/nike-uses-cinematic-narrative-to-launch-m6.html Fri, 06 Nov 2009 21:36:25 +0000 In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe's designers.]]> http://www.psfk.com/2009/10/the-chair-that-upholsters-itself.html Tue, 13 Oct 2009 19:08:05 +0000 The Scott Chair utilizes an interesting method of self-upholstery to decorate itself over time.]]> http://www.psfk.com/2009/09/a-box-life-tracking-the-story-of-cardboard-boxes.html Thu, 24 Sep 2009 17:13:24 +0000 A Box Life encourages re-use by tracking the life and use of cardboard boxes.]]> http://www.psfk.com/2009/07/joklona-giving-gets-social.html Wed, 29 Jul 2009 20:03:57 +0000 In an effort to build on the micro-finance model of giving popularized by Kiva, new non-profit organization Jolkona – a Bengali word meaning “drop of water” – has incorporated elements of social media – community, connectivity and sharing – into their design, a move it hopes will appeal to a younger generation of philanthropists. On the surface, the system is far from new – pick a project and give money (as little as $5) – but where most donations end, with you feeling a temporary wave of good will, Jolkona wants to continue the story and make the process moreRead more...]]> http://www.psfk.com/2009/07/zappos-more-than-just-a-warehouse-of-shoes.html Thu, 23 Jul 2009 19:26:38 +0000 In light of yesterday’s stunning announcement that Amazon had acquired Zappos for the sum of $807 million (plus), Seth Godin wonders what that deal actually means for Amazon, particularly when it’s clear that they already has plenty of shoes. And while it’s hard to argue that eliminating the competition in one bold move is reason enough for the deal, Godin views things a bit differently, pointing to a number of valuable assets, many of which you can rarely buy for any price: What you buy when you spend that kind of money is what matters now. And what matters is:Read more...]]> http://www.psfk.com/2009/07/mits-trash-track-insights-from-the-things-we-throw-away.html Thu, 16 Jul 2009 07:00:04 +0000 If the stories behind our physical things help to add value at the point of purchase (provenance) and throughout the lifetime of a product (object narrative), why can’t that value extend beyond our ownership and follow these items to their final resting places? With the launch of their newest project, Trash Track, MIT researchers  from the SENSEable City Laboratory endeavor to do just that, using electronic tags to trace the things we throw away as they move through the entire disposal system. By monitoring the time and costs associated with transporting our garbage to dumps and landfills, the MIT team hopesRead more...]]> http://www.psfk.com/2009/07/even-adult-film-industry-suffering-from-shrinking-attention-spans.html Fri, 10 Jul 2009 16:01:32 +0000 We may have survived the MTV Generation with our attention spans mostly intact, but it appears the same can’t be said for the age of the Internet, where competing streams of information, multi-tasking and multiple screens are dissecting our withering focus into easily digestible bits. Add in our increased need for immediacy, and an old-fashioned idea like the narrative starts to seem a bit obsolete. Nowhere is this more evident perhaps, than in the way we consume video online, where the average attention span is three to five minutes, hardly enough time for a classic tale filled with fleshed outRead more...]]> http://www.psfk.com/2005/06/not-every-piece-of-software-has-a-story-like-this.html Thu, 16 Jun 2005 01:19:56 +0000 Fetch and the OS 9 Graphing Calculator have interesting, inspiring and genuinely odd stories behind their creation. From being funded by game show winnings to literally breaking into multinational computer manufactures offices and finishing a scrapped project, the stories will entertain your imagination.]]>