http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:03:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/crowdsourcing-marketing-ideas.html Wed, 15 Feb 2012 19:00:27 +0000 PSFK explores how crowdsourcing methods are becoming more popular across several different mediums. ]]> http://www.psfk.com/2012/02/this-week-in-brand-strategy-marketing-32.html Sat, 11 Feb 2012 16:45:49 +0000 PSFK curates some of the strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2012/01/youtube-artists-design-brand.html Wed, 18 Jan 2012 16:14:48 +0000 YouTube Europe and agency YMEE House orchestrated a collaboration between client brands and NYC art students to design each brand's future, embodying a key word describing that future in a piece of art.]]> http://www.psfk.com/2012/01/harvard-courses-vimeo.html Thu, 12 Jan 2012 12:30:21 +0000 Demonstrating how digital communications are enhancing the present and future of education, Harvard features the syllabi for 16 general education courses as online videos.]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-11.html Sat, 08 Oct 2011 16:06:46 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/barneys-goes-directly-to-bloggers-supporting-fresh-talent-via-new-media.html Sat, 08 Oct 2011 15:43:32 +0000 As part of its overall digital make-over, Barneys has been setting aside time each season to reach out directly to online influencers in an intimate setting.]]> http://www.psfk.com/2011/08/google-launches-photozine-an-iphone-photo-sharing-app.html Fri, 19 Aug 2011 12:43:57 +0000 What might the lack of an Android version and G+ integration indicate about Google's strategy? And is following 'vines' enough to sway users from Instagram? ]]> http://www.psfk.com/2011/07/ge-explores-the-future-of-flight-in-new-series.html Fri, 29 Jul 2011 16:58:25 +0000 The Barbarian Group's latest collaboration with GE approaches the future of aviation (and its opportunities to improve) by gaming, storytelling and mapping.]]> http://www.psfk.com/2011/07/francis-ford-coppolas-twixt-reimagines-cinema-with-directors-as-djs.html Tue, 26 Jul 2011 11:49:58 +0000 The iconic director's upcoming film presents a new, immersive vision for cinema and storytelling. ]]> http://www.psfk.com/2011/07/animated-interactive-books-for-the-ipad.html Thu, 14 Jul 2011 17:49:55 +0000 A popular short film for kids is transformed into an interactive storytelling experience for Apple's tablet.]]> http://www.psfk.com/2011/07/revealing-an-invisible-storyline-with-bergs-graphic-novela-experiment.html Thu, 07 Jul 2011 11:00:11 +0000 SVK is a graphic novella complete with an object that reveals its invisible ink.]]> http://www.psfk.com/2011/06/ray-bans-chameleon-never-hides-video.html Wed, 01 Jun 2011 13:03:45 +0000 Ray Ban uses a chameleon (and video) to demonstrate how to 'Never Hide'. ]]> http://www.psfk.com/2011/05/cracked-twitter-code-rewards-fans-with-peak-of-new-batman-film.html Tue, 24 May 2011 14:56:11 +0000 Warner Bros. creates an enigmatic game out of the new site for 'The Dark Knight Rises' - leaving fans to figure out that the site essentially is a treasure hunt.]]> http://www.psfk.com/2011/05/nestle-uses-packaging-as-a-storytelling-device.html Mon, 23 May 2011 16:02:06 +0000 JWT Brasil's package design concept for Nestle Alpino invites you to play Peg Solitaire with chocolate (if you don't eat your game pieces first).]]> http://www.psfk.com/2011/05/moby-launches-new-album-using-soundcloud-instagram.html Wed, 11 May 2011 15:06:06 +0000 An inventive, resourceful and disruptive alternative to the currently faulty music distribution model.]]> http://www.psfk.com/2011/05/ge-recounts-the-story-of-light.html Tue, 10 May 2011 15:37:32 +0000 M ss ng p eces worked with GE to tell TED's audience 'The Story of Light,' and highlight GE's innovations with the LED lightbulb via stop-motion based storytelling.]]> http://www.psfk.com/2011/05/being-henry-an-interactive-film-by-land-rover.html Wed, 04 May 2011 15:23:25 +0000 Land Rover and Brooklyn Brothers offer PSFK readers an exclusive advance screening of the brand's first interactive film, 'Being Henry,' before its launch on Thursday, May 5th.]]> http://www.psfk.com/2011/05/pitchfork-tells-the-story-behind-remarkable-album-covers.html Tue, 03 May 2011 09:04:46 +0000 Pitchfork's brilliant storytelling provides an example for brands and others to apply to their own content strategy & creation.]]> http://www.psfk.com/2011/04/facebook-bulks-up-its-visual-storytelling-capabilities.html Wed, 27 Apr 2011 18:00:36 +0000 Infographic developer Daytum's development blog alerted us that they've joined the product design team at Facebook - with the end goal of helping people 'express themselves and share experiences with friends.']]> http://www.psfk.com/2011/04/brand-collaboration-doodle-something-good-in-the-world.html Fri, 15 Apr 2011 14:54:16 +0000 Strategist Len Kendall, GOOD magazine and sponsor Cole Haan collaborate to invite participants use drawing to bring inspiration to life.]]> http://www.psfk.com/2011/04/denham-the-jeanmaker-a-bespoke-denim-service.html Thu, 14 Apr 2011 12:36:53 +0000 Denham's launch captures a few key trends we've been monitoring in the apparel world.]]> http://www.psfk.com/2011/03/the-lake-iphone-app-sound-journeys-video.html Thu, 31 Mar 2011 14:27:59 +0000 'The Lake' provides enveloping auditory adventures through a simple, ritual-like interface.]]> http://www.psfk.com/2011/03/frog-design-working-the-narrative.html Tue, 29 Mar 2011 16:43:12 +0000 I think of projects and client relationships as stories. Like any good novel or film, they possess a plot-line, evolving from start to finish; and contain characters, narrative arcs, sub-plots, intrigue and, often, conflict. ]]> http://www.psfk.com/2011/02/kinect-hack-brings-kids-imaginations-to-life-through-holographic-storytelling.html Fri, 25 Feb 2011 16:39:39 +0000 British artist and designer Chris O'Shea, the man who brought us the Air Guitar Kinect hack, has made yet another playful augmentation to the software. ]]> http://www.psfk.com/2011/01/telling-the-story-of-scotch-through-photography.html Mon, 24 Jan 2011 15:37:03 +0000 A recent collaboration between scotch brand The Macallan and photographer Albert Watson reminds us that branded content and art don't have to be mutually exclusive.]]> http://www.psfk.com/2011/01/peekaboo-penguin-releases-first-book-app-for-babies.html Thu, 13 Jan 2011 12:46:57 +0000 Penguin launched the first iPhone and iPad book app for babies based on its Ladybird Baby Touch series.]]> http://www.psfk.com/2010/12/ed-cotton-using-stories-to-see-the-future.html Tue, 14 Dec 2010 16:22:45 +0000 Living in a real-time world, the future seems to be happening in front of our eyes at such a dizzying pace, it's tough to make sense of it all. ]]> http://www.psfk.com/2010/12/guillermo-del-toros-new-transmedia-partnership.html Mon, 13 Dec 2010 13:44:52 +0000 A new creative studio aims to explore complex storytelling across multiple platforms.]]> http://www.psfk.com/2010/12/creating-better-stories-to-inspire-real-change.html Tue, 07 Dec 2010 18:07:26 +0000 Colin Beavan (aka "No Impact Man") shares his thoughts on how to best engage citizens in discussions about climate change.]]> http://www.psfk.com/2010/11/what-jfk-can-teach-us-about-futurism.html Tue, 23 Nov 2010 12:40:50 +0000 A recently uncovered essay by the the 35th President of the United States reveals insight into technology and its ongoing impact on society.]]>