Malcolm Gladwell examines the plight of the underdog in his latest piece for the New Yorker titled “How David Beats Goliath.” Using a number of examples that support his claims, Gladwell determines that when faced with a disadvantage in terms of ability – this can be anything from talent and physical prowess to money and infrastructure – the best chance an outmatched opponent has of succeeding is by changing the rules of engagement and trying that much harder. And while his central thesis may seem like common sense, Gladwell finds numerous instances throughout history, the most illustrative come from the [...]
Read more...May 15, 2009
December 4, 2008
Digital Will Save Us
There’s an interesting piece on the Profero site on how companies that have chosen to take digital into their hearts could thrive in the recession:
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