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strategy
Retail november 18, 2016

The Future Of Retail 2017 Report Is Available On Slideshare

View a summary presentation of our latest trends report for a limited time

Brand Development november 9, 2016

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Sustainability november 2, 2016

Find PSFK's Impact Debrief Presentation On Slideshare

For a limited time, gain full access to the supporting presentation of PSFK Labs' Impact Debrief presentation

Advertising november 1, 2016

Agency Sends Copywriter Into The Wilderness With Only Their Clients' Products

Lee Kimball, a staff member at the agency Roundhouse, was told to survive in nature using only objects made by the brands they represent

Advertising october 26, 2016

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris and SVA alumnus shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Brand Development october 10, 2016

How To Create A Workplace Culture Of Empowerment

PSFK Labs examines the key steps for designing an adaptable work environment to energize employees

Retail august 1, 2016

Renault Offers Customized Messages Using Vehicle Recognition

Ad-targeting tech identifies the make, model and color of stationary automobiles

Social Media july 7, 2016

Content Strategy Director: Brands And The Bite-Sized Media Revolution

Jen Boyles of advertising agency Olson explains how to create a short, digestible and humanizing digital strategy. Join us at our NYC Future of Advertising Event for more great insight

Op-Ed july 5, 2016

From Personalized To Predictive: How To Harness The Next Big Boom In Experience

Founder of global innovation firm: why the shift from marketers to machines is smart for the entire customer lifecycle

Advertising june 30, 2016

How Embracing Limits And Making Connections Creates Great Advertising

Recap PSFK's #FutureofAdvertising chat with ad industry experts on digital engagement

Technology june 20, 2016

What Does A Social Network Just For The Super Rich Look Like?

A platform under Credit Suisse offers exclusive networking for high net worth individuals

Market Research june 13, 2016

Percolate: The New Age Of Marketing And Technology [PSFK 2016]

Co-Founder of Percolate, Noah Brier, shares marketing insights for branding professionals

[Inspiration] Subway rethinks consumer engagement with 150-person in-house digital strategy team
Experiential Marketing june 8, 2016

TV Trailer Forces You To Keep Your Eyes Closed

Eye-tracking software forces participants to close their eyes for video clip to progress

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