Over the past decade traditional television content has quickly migrated to our computers and as consumers demand easier access to media, major content providers are clamoring to be ahead of the curve.  Entertainment industry executives met at conference earlier this year hoping not to get caught off guard like the music and newspaper industries, but a dominant solution has yet to surface.  The Future of Television conference, hosted by Digital Media Wire, brought together an impressive collection of speakers who struggled to come to a coherent conclusion.
The business model of TV advertising has struggled to transfer successfully onto the internet [...]

We’ve noticed a new set of options on Hulu while watching ‘24′. Before the episode starts, there’s an option to choose between watching a movie trailer in exchange for a commercial free experience, or continue with your normal set of commercial breaks.
We opted for the two minute movie trailer of Taken – which, in our opinion, is undoubtedly more enjoyable than watching four, irrelevant, thirty-second ads. Either way, by giving the viewer choice in the inevitable ad segment improves his experience while also potentially removing commercial interruptions during the program.
If you add the Netflix Prize into the equation, you’ve got [...]

The Auteurs is a new site that hopes to build on the digital venue for cinema by adding a rich social community of discussion.  The dictionary defines an auteur as “a filmmaker whose individual style and complete control over all elements of production give a film its personal and unique stamp.”  The site hopes to expand that definition by building a unique social experience that brings together the experience of other online moviegoers to reflect on each film.  The Auteurs allows users to watch select films free and others for a $5 fee, all in a flash-based but high quality [...]

Burnwater, a Philippine-based design firm, has teamed up with a lifestyle magazine (Rogue), a literary publication (Story), a recording studio (Wombworks) and a bookstore chain (Fully Booked) to produce a streaming HD video site called Pelicola.tv (”pelikula” is Tagalog for “movie”). The site aims to be an insider’s guide to the country’s cultural hotspots, influential tastemakers and local music scene.
The site’s adfilm revenue model notably follows the growing trend of quality content as advertising, and was admittedly inspired by BMW’s “The Hire” series and the Cartier Love campaign. Other companies can get involved by working with Story to create sponsored short films that will be featured [...]