As people increasingly move online for their news and entertainment, media providers and advertisers alike are seeking new ways to design these environments to maximize audience share, while successfully monetizing the (mostly free) content. In this evolving space, media companies are faced with the constant dilemma of maintaining the proper balance between content and ads; place too many flashy banners and risk losing your viewers, but not enough and your revenue streams suffer.
Until recently, achieving the right mix appeared to be more of a guessing game than anything based on scientific rigor, but all that might be changing as major [...]
July 28, 2009
Studying Our Web-Surfing Habits to Maximize Online Advertising
July 1, 2009
Happiness Objectified: Do Our Things Make Us Happy?
There can be no doubt that, from the moment we roll out of bed to the screeching of our alarm (on a clock, on an iPhone, from a radio) until the moment we close our eyes again (having put down our book, our laptop, our TV remote) we are surrounded by more objects, each begging to be both purchased and manipulated, than the human mind can comfortably reconcile. We are positively inundated. ‘Things’ are supposed to be our tools as a species—ways to interact with and mediate our experiences with nature and each other as instruments to achieve some end. [...]
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