According to a recent New York Times article, major magazine publishers are considering raising prices on their newsstands and subscription issues. However, the short term benefits may hurt the publications consumer base and reputation in the long run. Magazines are getting desperate to retain revenues during the recession, but considerations of online content pay walls and higher prices are threatening readership numbers, data highly valued by advertisers.
A careful balance of readership retention and advertising value is necessary for the long term survival of print media. Subscription prices per issue are barely covering the price to mail the [...]
April 14, 2009
Price Hikes for Print Media
April 2, 2009
The Economist Opens Indian Market Through SMS
The Economist, the international affairs magazine, recently established a market for subscriptions in India through a unique SMS marketing campaign. The tiny share of The Economist in India’s news media marketplace drove the magazine’s utilization of a miniaturized mobile news update.
Every day at 11 a.m. the magazine would issue a free summary of headline news and accompanying links to a new mobile updates channel. The snippets of interesting stories brought mobile readers to the newsstand, bringing sales up by 15%. Over the course of the year, The Economist increased circulation in India by 39% and subscriptions by 26%. Campaign India [...]
You're reading PSFK.
Inspiration to make things better.
Our Services
Hot Topics
Categories
- Advertising & Branding
- Architecture
- Arts & Culture
- Automotive
- Design
- Electronics & Gadgets
- Environmental
- Fashion
- Finance & Money
- Food & Drink
- Gaming & Social Networks
- Health & Beauty
- Home & Garden
- Luxury
- Media & Publishing
- Mobile & Telecom
- Music
- Retail
- Sports & Fitness
- Transport & Travel
- TV & Film
- Web & Technology
- Work & Business
- Youth
Follow @PSFK on Twitter
- Britain?s Digital Economy Bill: Bought and Paid For? http://bit.ly/60F0qN < @psfk
- Duracell?s Crowdsourced Power Generation in Times Square http://bit.ly/6PFXlU < @psfk
- The Office For Subversive Architecture http://bit.ly/67mZws < @psfk
- (Pics) Google?s Employee-Sourced Zurich Office http://bit.ly/4negGy < @psfk
- Solar Powered Vertical Village http://bit.ly/6adG3o < @psfk
- Crossing our fingers that tonight's server move for PSFK will speed things up and remove the database errors! http://www.psfk.com [Piers]
- Wrath Arcane Milita Hat http://bit.ly/5gjQVR < @psfk
- (Pics) A Second Life For Old Spray Cans http://bit.ly/7AAgC2 < @psfk
- Tretorn Spring ?10 Preview http://bit.ly/91pGvk < @psfk
- Intel: Sensors Implanted in Human Brains to Control Computers http://bit.ly/5lzUxJ < @psfk
- Follow Up: Lessons from Illegal Music Downloads http://bit.ly/6PyPb5 < @psfk
- Aol. Celebrates Its Independence with a New Image http://bit.ly/4tfgCB < @psfk
- Top 5 Articles On PSFK.com From The Last 7 Days http://bit.ly/7iYvBh < @psfk
- (Pic) Futuristic Wind Instrument Made With 3 iPhones http://bit.ly/7J3SlB < @psfk
- Foodspotting: A Local, Visual Food Guide http://bit.ly/6Ttsn0 < @psfk
- Pics: Wired Holiday Store NYC http://bit.ly/5oS1wp < @psfk
- (Pics) New Amsterdam Market http://bit.ly/5EW5bZ < @psfk
- Why Sony?s Planned Music Store Won?t Start Out As A Serious iTunes Challenger http://bit.ly/8s6WT8 #sony itunes [Piers]
- NYC Announces a Better Bus Ride http://bit.ly/07xNlyA < @psfk
- 'spectacle and fantasy are the lingua franca of our time.' so use them to activate people. (stephen duncombe) #FOE4 [christine]
